Rammed earth has long been shunned in Europe. As we modernised our materials, we began to see earthen construction as undeveloped, unrefined. We associated it with poor architecture. Building standards eventually codified this attitude. But rammed earth can no longer be seen as undeveloped. PURE walls are prefabricated building elements that are 100% natural, 100% recyclable, passively control indoor climate, and offer a haptic materiality perfectly matched to contemporary architecture.

The revolution in manufacture is happening, design is at service of user-makers:

DO IT with your hands (FAZ com as tuas mãos)!

Change your mindset: everyday use products don't have to be made by industry. FAZ are easy to build designs and classes to demystify wood furniture making and empower people to do their own furniture. Each piece is designed to be easy to build, with basic tools and easy-to-find materials. Your handwork provides more gratification than mass-produced goods consumerism.