Long-lasting, safe and ecological roads

Basic information

Project Title

Full project title

Long-lasting, safe and ecological roads- recycling of up to 100% of the old asphalt

Project Description

A communication project (commissioned by Iterchimica) that experiments animated language to explain complex and high- tech technologies, developed for the construction of sustainable road pavements, in a simple way. Four young artists Alessia Tzimas, Benedetta Fasson, Giulia Dall’Ara and Rebecca Fritsche created four stories through the traditional frame-by-frame animation, with immediacy the usefulness of new technologies in the road industry, translating into images accessible to everyone.

Project Region

verona, Italy

EU Programme or fund

Description of the project

Summary

4 illustrators of ISIA Urbino for the road industry. A contemporary and participatory vision of recycling and its connection with the road industry, expressed through the language of illustrations.

(frame-by-frame traditional animation)

Key objectives for sustainability

Complex and highly innovative technologies translated into images accessible to everyone, by four young illustrators.

to inform the public about green infrastructure (road industry)
to inspire young(er) people to be science and technology leaders
to understand the opportunities in the science, technology and engineering industries
to promote technologies to foster a sustainable development

Key objectives for aesthetics and quality

new technologies with the aim of reducing environmental impact and improving sustainability

graphene-enhanced roads - story 01

Key objectives for inclusion

The project describes new technologies for the general public, in a universal language wich can suit the ecological, social and sustainability needs of contemporary societies.

inspired by Yona Friedman papers "urban rearrangement can build a sustainable world"
by use of sketches, poor materials and simple shapes, animations

Innovative character

An attempt to make a clearer and more appealing argument, easy to understand.

To improve the relationship between image, visual perception and traditional thinking by using traditional animations ("by use of sketches, poor materials and simple shapes")