PLATTE.Berlin
Basic information
Project Title
Full project title
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Project Description
PLATTE.Berlin is a reinvented space in the heart of Berlin to let creatives, citizens and industry meet, share and think about sustainable and innovative new ideas and visions. PLATTE.Berlin represents an authentic and interactive community where creatives, opinionleaders and multiplicators realise their projects in co-work with the stakeholders of the industry. PLATTE.Berlin aims to build a physical and digital excellence platform for sustainability and innovation.
Project Region
EU Programme or fund
Description of the project
Summary
PLATTE.Berlin - FUNDAMENTAL SPACE & IDEA
PLATTE.Berlin is a reinvented unique space in the heart of Berlin to let creatives and industry meet, share and experience sustainable and innovative new ideas and visions. Additionally it allows to involve citizens to participate more in sustainable fashion, lifestyle, art and music as part of PLATTE.Berlin
PLATTE.Berlin is Germany`s first multidisciplinary space with a focus on sustainability and innovations. Our co-creation projects shall be the new benchmark for interdisciplinary projects in Berlin fashion, lifestyle, art and music.
After hard times of social distancing and lack of space for the creative industry PLATTE.Berlin is the space for the exchange of knowledge and creation of milestones in creativity supported by the industries who share values in sustainability.
PLATTE.Berlin stands for Inclusion. Everybody is welcome who shares our values and who wants to be a part of the PLATTE Community.
PLATTE.Berlin is a central and visible location in the middle of Berlin, where fashion is endorsed as an economic and cultural asset.
BERLIN stands for talent, subculture, fashion, music and art domestically and worldwide.
PLATTE.Berlin represents this authentic and interactive community of fashion, design, art and music. where creatives, opinionleaders and multiplicators can realise their projects in co-creation with the stakeholders of the industry.
We aim to build a physical and digital excellence platform for sustainability and innovation.
PLATTE.Berlin PLATTE.Berlin is: Think tank, exhibitions, workshops, panel talks, pop-up events, retail stores, coaching, tech lab and photo studio dedicated to sustainability and innovation.
PLATTE.Berlin builds and supports new structures that bring people together.
Key objectives for sustainability
PLATTE.Berlin - Objectives in terms of sustainability
Our objectives are based on three analysis pillars for PLATTE.Berlin as Germany's first multidisciplinary concretion space for art, music, lifestyle and fashion:
- ) Demands of the creative industry
- PLATTE.Berlin as a space for the exchange of ideas and knowledge with a focus on sustainability is a causal reaction on the demand in creative industry. Within the last two years creative industry struggled a lot and berlin lost caused by COVID 19 circumstances a lot of spaces which at least supported as a cowering space one field of creative industry. Berlin and the whole creative industry needs a new space in Berlin as the heart of creativity, sustainability and innovations.
PLATTE.Berlin will close the gap and create a unique space for co-creations and sharing knowlegdes for social sustainability.
- PLATTE.Berlin as a space for the exchange of ideas and knowledge with a focus on sustainability is a causal reaction on the demand in creative industry. Within the last two years creative industry struggled a lot and berlin lost caused by COVID 19 circumstances a lot of spaces which at least supported as a cowering space one field of creative industry. Berlin and the whole creative industry needs a new space in Berlin as the heart of creativity, sustainability and innovations.
- ) Feasibility of PLATTE.Berlin
- The feasibility of PLATTE.Berlin is based on professional structures, supporters and last but not least the space itsself. The Development and creation of the main public area in use for events, retail, workshops etc. uses cradle to cradle methods supported by international successful brand building and architecture agency Dan Pearlman.
- We endorse fair and sustainable sourcing and production solution by creating fairs, thinktanks and coachings for local Designer and Brands.
- Economic Viability
- PLATTE.Berlin as a huge project and challenge for the future, it needs a sustainable and stable financial base. Gouvernement grants, sales/ retail revenues and sponsor shipments will be the financial fundament of PLATTE.Berlin. The financial division in three parts will keep us always felxible for economical challenges and our start supported by governement grants will give as a realistic chance to create a success story and time for a sustainable growth.
Key objectives for aesthetics and quality
PLATTE.Berlin - Objectives in terms of aesthetics and quality
Our mission is to create a unique physical and digital place to foster the exchange of visions and ideas in the sustainable and innovative creative industry of tomorrow by reusing and reinventing a typical Berlin building - the PLATTE. The PLATTE.Berlin project is located in an authentic and characteristical "platte building". The platte as an architectural main element of Berlins and Germanys history and landscape was invented to create a community in a building which is diverse and inclusive itself.
We support Berlin creativity under one roof: central and visible with various interdisciplinary partners and initiatives. We are a catalyst, think tank and network for independent Berlin fashion. We promote and strengthen professionalization, digitization and profitability in a sustainable and innovative way.
The PLATTE.Berlin team persists of a supportive team from the district exchanges Mitte/ Pankow and selected experts from fashion industry which started PLATTE.Berlin project since March 2021.
The team is as creative as Berlin is. Its structure is based on the idea to work as an independent collective with a lot of facilities, so that we can cover and handle all fields of fashion industry.
Sabine Hülsebus - Fashion Network NEMONA, Head of Relations and Education
Ann Franke - Finance, Head of Coordination
Arne Eberle - Head of Communication & Events; Whole Sale Expert
Katharine de Siqueira - Head of Creative Content & Sustainability
Gaelle Martin - Head of Creative Content & Sustainability
Cläre Caspar - Designer Relations
Sevil Uguz - Head of Marketing & Sales, New Business, Finance and Koordination
Key objectives for inclusion
PLATTE.Berlin - Objectives in terms of inclusion
Currently the centrally located building is turning into a social inner city. Our concept of PLATTE.Berlin is not just to reinvent a space to meet, share and imagine - it is helping to create a better environment for its citizens, its neighbourhood and all human beings in general. PLATTE.Berlin is driven by the Bauhaus philosophy of co-creation and creates synergies between creative minds and industry leaders. We create a space which changes habits through co-creation and brings people with visions and ambitions together to create the future in sustainability. PLATTE.Berlin encourages and teams up with strong female partners, minority leaders and supporters from the professional industry, district exchanges und opinion leaders in politics.
We propose a large and modular program consisting of exhibitions, workshops, panel talks, pop-up events and professional coachings in one-to-one-meetings through our pool of experts.
These events and services target not only the neighbourhood through B2C workshops, performances, exhibitions and events but also the creative professionals environment in B2B collaborations. We aim to support and professionalize everyone. By everyone we mean being an open house: we include minorities and offer regular events to give space and stage to co-created events as for example:
— Female Future Leaders in CoCreation of She's Mercedes and selected women in leading positions in creative industry
— En Vogue in CoCreation of Berlins LGBTIQ voguing scene a festival for fashion and inclusion
Further planned are collaborations with NGOs as Sozialhelden (inclusion of people with disabilities) and tbd* (inclusion of POC).
These events take place on a regular basis in order to build a strong inclusive and progressive community.
Results in relation to category
PLATTE.Berlin - reinvents a place to meet and share, focussing on the Berlin creative environment, promoting interdisciplinary co-creation.
Next Steps and Plans 2021
- Development and creation of the main public area in use for public events, retail, workshops etc. with cradle to cradle methods supported by international successful brand building and architecture agency Dan Pearlman.
- Realization of PLATTE.Berlin based projects
-- Create your Sustain Video in CoCreation with NEONYT trade fair, Fashion Council Germany, H&M Beyond, Grüner Knopf and many more (July 2021)
— New sustainable business models in co creation with AMD and H&M Beyond
— High - Res Photo Exhibition in Co-Creation of UdK and Huawei for photoweek in Berlin
— Female Future Leaders in Co-Creation of She's Mercedes and selected women in leading positions in creative industry
— En Vogue in Co-Creation of Berlins LGBTIQ voguing scene a festival for fashion and inclusion - Realization of external projects in co-creation with similar european institutions.
- Development of co-creative studios, workshops and ateliers within PLATTE.Berlin
- Enlarge our partner-relations with strong stakeholders such as Fashion Council Germany, UdK, Verein Berliner Modedesigner, SPIN OFF by TextilWirtschaft, Fashionunited, Salone del Mobile, Red Dot Award, Funkhaus, Universal Studios, König Galerie, CO Gallery and many more
- Enhancing of international project partners such as La Caserne, Fashion for Good, Mad Brussels, Apoc Store, Colette, Salone del Mobile, Art Basel, and many more
- Realization of a digital platform and an app for adopting our physical space and network in a digital space
- Start Lab Talks - Panel Talks between creatives and selected leaders of diverse industries to brainstorm about innovations in sustainability
How Citizens benefit
PLATTE.BERLIN - Exhibitions and public events
Presents: May Queen by Ma Li / May 2021
PLATTE.Berlin realized as a second project an amazing art & upcycling installation with the international performance artist Ma Li. Based on our SDG the May Queen project is a co-created project between art, fashion and the disposal industry. Supported by the aristocrat's we could create a whole fantastic space created just by up cycled elements of disposal. Appropriately we opened with a manifestation of the May Queen installation on May 1st 2021 at PLATTE.Berlin demonstrating for a more conscious environment.
every public event is promoted and communicated through all our channels in the direct neighbourhood and the whole PLATTE.Community
Innovative character
PLATTE.Berlin - The innovative and modular character of PLATTE.Berlin is deeply inspired by the original Bauhaus philosophy:
- Art disciplines are connected
- Art + technology are united
- Industry drives innovation
- Form follows function
Co-creation, exchange and sharing knowledge is our future. We base our actions on the following SDG:
10: reduced inequalities + 5 gender equality
12- responsible consumption + production + 13 climate action
17- partnerships for the goals - co-creation, collaboration cooperation
9 - industry, innovation and infrastructure + 8 - economic growth
PLATTE.Berlin - Workshops & Co: Think Tank – progressive and young Zeitgeist / Inclusion – away from traditional social clusters
PLATTE. Berlin - Events & Co.: Center for Sustainability and Innovation
PLATTE.Berlin - Store & Co: New retailconcepts– through enlightening ways of consumption
PLATTE.Berlin - Ateliers: Co-working and encouraging collaboration between the residents
PLATTE.Berlin - Tech Lab: fostering innovative solutions in cooperation with medical, industrial and automobile tech
PLATTE.Studio - Photostudio realized in Co-creation with a Berlin based magazine, photo & filmmaker company as first project its own photo studio in the basement of PLATTE.Berlin. This studio will help out many creatives in times of social distancing to shoot, film or to digitalize project ideas. PLATTE.Berlin focusses with PLATTE.Studio on the needs of creative industry in digitalization caused by COVID 19. PLATTE.Studio offers on approximate 300 qm a full equipped high standard studio with affordable fees for creative minds.
