Gaia 4.0
Basic information
Project Title
Full project title
Category
Project Description
Gaia 4.0 is a product display for shops to showcase their sustainable products, Gaia is based on the circular economy, biomimicry, the eco-design precepts and born from the Gaia theory and the principle that the planets don’t emit their own light but reflect the sun’s light. Like an eclipse that captures the user’s attention at the moment of showrooming.
Project Region
EU Programme or fund
Description of the project
Summary
Gaia 4.0 is a display for shops to show their sustainable products at the time when the customer goes to pick up a package or at the time of showrooming. Developed through the Gaia theory that takes the planet as an organism that has several stable states and thanks to them can adapt to the changes it undergoes. The creative technique applied is biomimicry, starting from the principle that the planets do not emit light but reflect the light of the sun and particularly the phenomenon of eclipses that attract the attention of those who look at them and is therefore backlit.
Key objectives for sustainability
Gaia is the result of research into the origins of sustainability, consumerism and Industry 4.0 and is the example that the circular economy model has arrived in our time, driven by a pandemic that has demonstrated the failures of the predecessor economic model. The aim of the project is to make full use of waste as a raw material and follows the precepts of eco-design.
Key objectives for aesthetics and quality
There are many types of recycled materials nowadays and creating a plan by compacting materials is an easy task for companies, therefore serialised plans have been proposed as a solution to the structure as they are a way to create any type of 3D volume through a repetition of plans. This means that different types of materials can be applied and that each shop can adapt it to its waste and can therefore be customised. Displaying recycled material gives a handmade appearance and demonstrates that through design waste can be turned into raw material.
Key objectives for inclusion
The target audience or the archetypes that have been created for Gaia have no gender, as the topics covered in the project, among others, do not influence this aspect and cover all of us equally. Gaia not only attracts the user to show them sustainable products but also helps to raise awareness and shows the proposals that shops can make within their own area by applying the circular economy model.
Innovative character
Biomimicry is not only one of the theories on which the circular economy is based, it is also the most widely used technique for innovation, imitating nature helps to understand the planet and apply it to all professional fields. With the help of new technologies and the circular economy it makes it possible to reduce manufacturing processes and therefore prices, shorten the relationship between the product/service and the user, develop an economic system for a globalised world and optimise the recycling and separation of resources.
