Klong! – A New Ecological Way to Say Hi
Basic information
Project Title
Full project title
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Project Description
Klong! is a new, eco-friendly way to have a meditative moment and say hello to your closest. The innovative cellulose mass inside the package enables you to convey your touch and presence wherever you want to. And answering is easy! The material for correspondence is included in the same set. In addition you get a cool varying coaster every time you buy a package. Caring, design and functionality – all in the same kit.
Just let your body do the talking!
Project Region
EU Programme or fund
Description of the project
Summary
Digitalization, social media and pandemic have limited our ways to fulfill the natural need to share physical affection, to be social and present. Sometimes we forget, that communication does not have to be fast and instant but instead, slow and meaningful.
As an answer to these issues, we created a product and designed a visual concept for it.
KLONG is an eco-friendly recyclable way to pause the daily chaos and say hello to your closest. Instead of just texting, the innovative cellulose mass gives you the opportunity to form your own greeting with it. KLONG enables easy correspondence, when writing a letter can feel overwhelming. Just imprint your own feeling to the cellulose, and send it forward. Fun and easy right?
No need to sweat about the postal costs, KLONG envelopes include stamps for a smoother experience. The envelope also contains both mass and envelope for the recipient to answer you with.
To make it even more fun and sustainable, the multifunctional KLONG packaging includes a varying cardboard coaster to collect. The coaster can for example be designed in cooperation with some environmental agencies or organizations to promote sustainability and nature conservation.
Caring, design and functionality – all in the same kit.
Just let your body do the talking!
Key objectives for sustainability
KLONG package is all about sustainability. The compact cardboard package in its multi functionality reduces waste and the cellulose mass is bio-degradable. The whole package is easy to recycle, due to wood-based materials.
KLONG can also promote sustainability and other important values, since the visual concept is flexible. The cooperation with various different organizations would provide a broad set of possible promotion subjects. The organizations could be about human rights, environmental activism, nature conservation or social well-being, the potentialities are endless. With different cooperative parties, the visual concept varies, and thus makes the coaster a collectable element.
The KLONG experience can inspire to critically think about one's consumption habits and maybe encourage to make a change, even a small one for the better.
Key objectives for aesthetics and quality
The base of KLONG visual concept is bold, colorful and easy to modulate with different promoting subjects. The logo design is a homage to traditional postal stamps and marks with its wavy lines, that is also used in the coaster shape to maintain an identifiable identity. The wavy lines that loop to the stamp-like shape, represents perpetual motion, that we think correspondence can be.
The balanced squared package shape with some scripted text is charming and easy to approach. The mix of scripted text and sans serif typeface supports both credible and relaxed visual identity.
The product name KLONG is inspired by the sound of a letterbox, that indicates something new and exiting. It gives the recipient joy and an opportunity to stop and take a moment to enjoy a message. KLONG is a nice change to the everyday digital soundscape and a catchy word.
Key objectives for inclusion
KLONG aims to unite not only people familiar with each other, but also people that suffer from loneliness by cooperating with a social organization to help with such matters. This subject is very current due to the on-going pandemic.
KLONG can link artists and designers with organizations, encouraging the collaboration between different sectors. This kind of united action can provide new and more innovative solutions to foster important values.
KLONG enables communication without words, thus minimizing possible language barriers, making letters more accessible.
Innovative character
KLONG is an alternative, new and easy way to send a letter and start a correspondence in this society of social media and fast communication. We want to treasure the significance of sending letters, but with a completely new twist. Even if writing a letter feels overwhelming, KLONG is an inspiring option encouraging further correspondence. KLONG might just be the start of a life long pen pal.
The new intriguing material inspires to take a moment and truly think and feel the message.
