Brno Design Days
Basic information
Project Title
Full project title
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Project Description
Brno Design Days is Brno, design and four days of loaded program targets public and also proffesionals from our district. Designers from all over the Czech Republic and abroad meet for the fourth time at our festival, share ideas and know-how and they will introduce design to the general public as a driving force for innovation and several positive changes. Because design is a daily part of our lives.
Project Region
EU Programme or fund
Description of the project
Summary
Brno Design Days is Brno, design and four days of loaded program targets public and also proffesionals from our district. Designers from all over the Czech Republic and abroad meet for the fourth time at our festival, share ideas and know-how and they will introduce design to the general public as a driving force for innovation and several positive changes. Because design is a daily part of our lives.
Annual program is set with hands-on workshops, lectures with design celebrities focusing on various areas of design and business, fashion shows, exhibitions and awards and countless opportunities for networking.
Key objectives for sustainability
Each year takes place in a unique and normally inaccessible place, which will be open to the public for several days thanks to the festival.
Our goal is to create substance for the built environment, committing to projects with a positive impact on users, communities, and the local context. Through our projects, the practice tackles the issue of inactive structures and their adaptation into substitute functions. Same as The Distillery and other our projects are representative examples of how vacant properties can become vibrant locations, playing an active role in the urban and economic transformation of the surrounding neighborhood and life of the city. KOGAA is dedicated to make a change in the real estate market and create a sustainable alternative to development and this is reflecting also during the Brno desig Days every year.
In 2016 festival took place The Distillery - Social Reactor. In 2017 the passage of the long-term closed Yalta Palace, in 2018 the unique functionalist spaces of the Avion hotel which started to be reconstructed. Bochner's Palace reconstructed in 2019 in the area of the new Vlněna. In 2020, the festival reopened together with the South Moravian Innovation Center the building of the former Faculty of Fine Arts of BUT, currently renovated for the purposes of the Creative Hub Brno - KUMST.
Key objectives for aesthetics and quality
With KOGAA studio, we traditionally prepare an original design for each year of the festival. We use recycled and recyclable material, which we then recycle in other projects.
In 2019 we used combination of colored transparent plexiglass with illumination and for the first time we use the inflatable installations with illuminations which was effected as atractor but also space divider. After the project used several times for another events.
With a very tight budget and an ambitious brief, the design evolved from a principle of modularity and quick built-up processes. Inflatable elements, modular shelving systems with plexiglass sheets, light tubes, and breeze blocks were the main elements used for the installation. Responding to the sacral and longitudinal nature of the ground floor, our colored plexiglass installation behaves as inverted stained glass in a cathedral, reflecting its varied colours on the surrounding surfaces, creating a new visual experience for the visitors.
Sustainable note: The plastic used to build the crosses was taken from other inflatable objects, giving each cross a slightly different look. Also, the plexiglass is used by our studio for making the mock-up of a new project. The plants and furniture for the installation were borrowed and safely returned to the owners.
Key objectives for inclusion
Unlike traditional festivals and fairs, Brno design Days combines design in all its forms across disciplines (product design, fashion, architecture, service design, UX and game design, gastronomy).
Through accompanying programs, the festival focuses on the interconnection of design professions and thanks to this connection pushes the boundaries of contemporary creation and business, presents news in the field of design, invites important Czech and foreign guests and creators, organizes professional conferences, competitions, workshops and fashion shows.
Our target group is wide - general public and families with an interest in design, students and beginning creators, young proffessionals, start-ups and companies and other experts in various design field, but also municipality and politics.
The festival further develops successful cooperation with international partners and annually establishes further cooperation. The aim is to bring leaders in Brno to the given fields.
Currently, the festival cooperates with embassies, Visegrad funds and other partners in various countries. Thanks to this, it has established partnerships with Slovakia, Poland, Hungary, the Netherlands, Italy and Spain.
Admission to individual parts of the festival is set so that they are accessible to all target groups, ie also students or beginning creators, in accordance with the program. Tickets for the event are sold in advance in several waves.
Results in relation to category
The project of festival is focusing on creating and supporting the development of spaces and opportunities in cities, where entrepreneurs from creative industries can build self sustainable, collaborative and prosperous local and international communities.
The festival tackle following problems that creative entrepreneurs in the cities has to face as:
Lack of bottom up platforms which would support the creative industry through networking - meet, share and evaluate their experiences;
Creating supportive links and mutual cooperation within the sector that can result in the creation of large interdisciplinary impactful projects and business opportunities and growth;
Lack of regular educational opportunities High demand for missing premises for local creative SME’s underlined by inadequate price size, equipment and availability.
Dysfunctional structures (buildings and entire areas often directly in the city center) concerns globally all medium and large cities where bottom up initiatives are resolving it individually without sustainable support from the municipalities or state.
Brno Design Days is a platform of design and social strategies for introduce local creative community, adapting to the needs of the new business development and cultural industry, and communities.
How Citizens benefit
The whole festival follows in its direction the goals of the "Strategy of Culture and Creative Industries" of the city of Brno issued in June 2018, which is based on the analysis and definition of strengths intended for development and support by the city of Brno. The city of Brno understands the top cultural and creative scene as one of the pillars of its sustainable development and will use it in the framework of strategies and problem solving. Therefore, we perceive the Brno Design days project as essential for the city of Brno, especially at the present time, when it is necessary to accelerate these processes.
Festival thinks about people and their involvement. The aim of the workshops is to bring visitors opportunity to gain practical experience or apply your creative skills. All the workshops take place in a very closed group, from four to twenty participants according to the nature of the workshop. Thanks to that, they have Visitors have a unique opportunity to address theirs as well Individual needs and designers can meet them much better to pay. The composition of the workshops offers a cross-section of all fields from branding and logo creation to after creating his own print, author's jewelry or upcycling. The workshops are aimed at the youngest visitors - children.
Innovative character
The Brno Design Days Design Festival is the only event of its kind in South Moravia region. Based on the responses and analyzes of the last year and also the long-term development of the cultural and creative sphere, the upcoming year will be strengthened by an important part of the program and also more professionalized so that its outputs bring as much as possible for Brno and the region.
Unlike regular trade fairs, Brno Design Days is an attractive representative event that wants to stimulate inspiring thinking. We give space to people and companies to present them in innovative forms such as an inspiring talk, workshop, fashion show, not just the placement of a banner or catalog.
