Blood bomb - No pulp fiction
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Project Description
« Blood bomb- No pulp fiction » is a project aiming at replacing plastic bottles sold for fresh fruit juice machines by returnable glass bottles. The consumer wishing a fresh fruit juice, will first have to buy the glass bottle, at the time of his primary juice and will be invited to reuse it at the time of his next purchases. Blood sanguine invites consumers to change their behavior towards waste and introduces a new ritual, such as bulk, but this time for fresh fruit juices.
Geographical Scope
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Urban or rural issues
Physical or other transformations
EU Programme or fund
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Description of the project
Summary
Do you know about fresh fruit juice machines? Have you ever seen one in your supermarket? Or have you ever used these machines?
After having carried out an analysis of the pre-existing industrial products in the field of fruit juice, I realized that 80% of the supermarkets, that is to say more than 40 000 points of sales in France, are equipped with machines allowing to make freshly pressed fruit juice. However, this service is offered with the purchase of plastic bottles, certainly recycled, but of very poor quality and especially for single use.
According to the distributors of these machines, 10 to 20 bottles of fresh fruit juice are sold per day and per store. This means that about 600 thousand bottles are bought and then thrown away in France every day. This figure is only representative of the sales in France, whereas this service is implemented in almost all European countries.
According to the law of February 10, 2020 on the fight against waste, published in the Official Gazette on January 1, 2021, this type of single-use plastic should already be banned for sale. (In France)
This is why "Blood Bomb" was conceptualized. The main goal of this project, as you have understood, is to bring an alternative to the plastic bottle. The consumer wishing a fresh fruit juice, will have to first buy this glass bottle, at the time of his first juice and will be invited to reuse it at the time of his next purchases. Blood Bomb, invites consumers to change their behavior towards waste and introduces a new ritual, such as bulk, but this time for fresh fruit juice.
Key objectives for sustainability
The main objective of the concept is to drastically reduce single-use plastic packaging in the industrial sector by replacing it with reusable glass bottles. To become a success story in the world of packaging, creating a world soberer with less pollution.
Glass has many advantages and that's why it is also adulated in the ecological public opinion. Unlike plastic, it does not require a lot of raw materials in its production, nor does it require petroleum derivatives in its composition, and it is infinitely recyclable.
However, there is a downside to this material. Indeed, its production and its recyclability are more energy consuming than that of the plastic since it induces to be heated to a minimum of 1000°C to be (re)melted and (re)shaped. As well as in its use and transport: being much denser, heavier and more fragile than its competitor, it will generate much higher costs and C02 emissions.
Glass is not a miracle solution in terms of ecology. However, by becoming aware of its negative externalities within the design process, we can think about changing consumption patterns. And this, in order to make sure that these created bottles become objects in their own right that will be reused rather than recycled.
This is why "Blood bomb" was conceptualized. For a few years, we have seen the development and installation of fresh orange juice dispensers in all our supermarkets. The advent of "eat better, eat healthy" is imposed, and new nutritional behaviors are established in households.
The main objective of this project, as you have understood, is to bring an alternative in glass, but especially to change the modes of consumption. The customer wishing to enjoy a fresh orange juice, will first have to buy this new bottle. He will then be invited to reuse it during his next shopping. Blood Bomb introduces a new ritual, such as bulk, but this time for fresh fruit juice.
Key objectives for aesthetics and quality
One of the main points of this project is to find solutions, to pre-existing but poorly designed projects or objects, which having a disastrous ecological impact.
Concretely, " Blood Bomb " is a glass bottle proposed in tree different sizes: 33cl, 50cl and 1 liter. Its shape, rather classical at first sight, is inspired by the outlines of pre-existing plastic orange juice bottles for commercial, practical and feasible reasons. It has been designed to fit perfectly into the existing racks.
Its fake label painted in a special paint gives it a playful side, practical way and concerned about the waste of material in packaging and labeling. It allows to write with posca or chalk the desired information directly on the bottle. The consumer can then mark the date, the name of the fruits which are pressed there, their origins, a message of good mood for the breakfast ....
Finally, its stitching allows to differentiate it and to give it value. The consumer is invited to keep it, reuse it, divert it and especially to reclaimed it.
Key objectives for inclusion
The blood bomb was designed so that it requires only one mold in its production. This allowing to make it easily industrializable and at lower cost. The fact of finding big brands of distributions in order to set up the project, would allow, first of all to stop quickly the single use plastic bottle.
Secondly, to be able to produce it on a large scale, which would reduce its production cost, and therefore the unit selling price of the glass bottle. This would allow each consumer to have the chance to consume in a more responsible and ecological way than before.
It was also conceived in order to concretely ease the transition from the plastic bottles that are currently on sale to its new glass bottles. Its silhouette is inspired by the pre-existing plastic orange juice bottles in order to facilitate the logistics of putting the bottles on the shelves, their storage in the racks, as well as their transportation.
Physical or other transformations
Innovative character
This project is multidisciplinary as it effectively encompasses its three dimensions:
- It is a global project wishing to transform from the production of packaging, to distribution until the mode of consumption by putting the consumer at the heart of the project.
- As we have already seen, it allows us to transform the way we consume by creating new consumption rituals. The consumer is therefore the main actor in this project, since it is he who will have to buy and then come with his bottle and fill it up directly in the shop as soon as he wants a fresh fruit juice. The project therefore encourages a shift to bulk and reduce waste.
- It is also an inclusive project, where every individual will have the opportunity to buy and be part of the adventure. It will accentuate a kind of civic engagement, transforming consumption patterns and then relying on the participation of each individual in setting up this consumption ritual
- The project provides a concrete and necessary solution in the reduction of plastic use and specifically in that which should already be banned for sale: single-use plastic packaging.
- Its function as well as its aesthetics highlight a desire to return to the production of valuable objects in the industrial world of disposable products
- The desire for the buyer to reappropriate the object and to create a new relationship with manufactured objects
- Encourages the consumption of better quality products: fresh, organic, with a known origin
