Project Reboot
Basic information
Project Title
Full project title
Category
Project Description
“We commit to include the indifferent in solving the climate crisis” An immersive exhibition motivated by the urgency of creating a commitment to the environment, by companies, communities and individuals. We recognize that many areas contribute to this balance, or lack of it, but in this piece we are focusing on the theme of food. Our documentary attempts to capture the reality of food waste in each part of the supply chain.
Geographical Scope
Project Region
Urban or rural issues
Physical or other transformations
EU Programme or fund
Which funds
Description of the project
Summary
Reboot is a Lisbon-based non-profit association founded by young volunteers between the ages of 21 and 29 on October 29, 2020, whose main mission is to create an united community aimed at restoring a prosperous planet, as well as combating the climate crisis. Always respecting the individual rhythm of each one, it encourages the indifferent - those whose take no initiative in the face of the climate crisis, whether due to inertia or lack of knowledge - to become an active part in the commitment to adopt sustainable practices for the planet. Its values are Commitment, Inclusion, Transparency and Sustainability.
The founders of the organization, as well as its structuring team, with very varied skills and experiences, collaborated for 5 years in the organization of events within the scope of TEDxULisboa. TEDxULisboa is the official TEDx experience at the University of Lisbon, the largest and most reputable university in Portugal
Documentary
The documentary attempts to capture the reality of food waste in each of the phases of the supply chain, in Portugal, by interviewing experts and collecting imagery in situ.
Exhibition
The immersive exhibition that encourages the community to create commitments to sustainability (social, environmental and financial), while telling a story. For us, the immersivity arises from the appeal to the senses, not necessarily from any digital format.
Although Reboot is already well organized and it is past the simple idea phase in terms of events and workshops, we're in the conceptualization phase regarding the exhibition and documentary. The exhibition has the story and the space though out and the documentary is ready to be recorded, with all of it's ideas concepts and interviews already planned.
Key objectives for sustainability
Our goal is to convey the message in an accessible and creative way to motivate the participation of young people in this theme. In this way, we are communicating in a visually appealing, simple and concrete way on our social networks.
Based on a methodology called Design Thinking, we know that to bring about changes in behavior, it is necessary to use at least one of these values: Love, Glory and Money (savings). It is based on this knowledge that we make our communication, exhibition and documentary. In addition, with our smaller events we are encouraging participation by speaking through your passions and not just referring to the sustainability theme.
Summary
1. Create a clear, appellative and informative communication with two major target audiences:
a. Those that are indifferent to the sustainability theme and are convinced only through "something else" and not the problem itself (e.g. UEFA sustainability campaign)
b. Those who are interested in sustainability, even if not active towards solving it, i.e. active politically, in a group/organization
2. Create a newtork of businesses, projects, ideas and people with our Instagram Community to, above all else, inform and promote circularity between the participants.
3. Create awareness to the food waste problem, in particular in Portugal, where vast amounts of food are thrown away in the supply chain.
4. An immersive exhibition focused on food sustainability.
Key objectives for aesthetics and quality
In terms of our two main communication campaigns we want to provide the following:
1. Indifferents: We want to provide the idea that YOU can be sustainable through savings, that by being sustainable you'll gain status and all of this can be done with ease and by following the simple to read and look images we make and post on our social media.
2. Interested: To show that the climate change problem is ONLY solvable if we develop a big network of interested people, a community. We provide posts and curated content with more information, stats and graphs to give a profound knowledge of sustainability.
We work in the sense of aesthetics as a mean to provide an educative experience, some colors reflect some specific themes and we will continue this trend throughout the documentary and exhibition. Our quality of experience relies on simple to the eye and scientific information, we have a mix of people from design, engineering and marketing on our team we're able to provide different perspectives. At the end of the document we'll provide some examples.
Key objectives for inclusion
Inclusion is one of the main values of Reboot, we think that the climate crisis cannot be solved by "pointing fingers", whereas including everyone and accepting they have different rhythms. Accepting this also comes with the notion that a different rhythm is not an excuse to do less, we're capable of different things so the challenges must be personalized and a sense of strong commitment has to be created. The latter is often the problem; with the desire to communicate sustainability in a simpler, more interactive and personal way we created a community (on Instagram) where more than 200 young people already share their doubts, motivations and fears in relation to sustainability as a whole - social, environmental and financial.
Inclusion to Reboot also means to those who are often left away, in particular those who emigrate to Portugal looking for a more stable economical and social lifestyles, this is the case of refugees working on the tomato fields or greenhouses, they should have a saying in the portuguese food waste scenario and a part in telling this story.
It should be noted that even though the organization is young, it also has the support of a network of Advisors, each with different areas of expertise (from sustainability to innovation, immersive user experience to curatorship and art), who believe in our project and support us in within the respective area of operation. One of our advisors are an active voice on the theme: Catarina Barreiros - the most relevant Portuguese influencer on the theme of sustainability, with +83 thousand followers only on instagram as well.
Physical or other transformations
Innovative character
Our concept is based in the theme of food and it is divided in two projects:
Documentary on food waste: In terms of sustainability the work is focused on the food waste problem and what can be done to reduce it. The film was recorded in high resolution and all the image aesthetics were taken in consideration. Regarding the dimension of inclusion, the whole piece will be subtitled.
Exhibition about food sustainability: On what concerns the sustainability dimension, the exhibition will be focused on the role of food for a more sustainable behavior and planet. The entire exhibition will be designed to be immersive and aesthetically pleasing. The communication associated with it will also be developed in order to captivate the viewer, through design, colours and effects. Regarding the third dimension the exhibition is going to be design and created with consideration of its accessibility. All the issues addressed will also presented in a educational way, so everyone is included in the problematic.
