21Gleyssentials
Basic information
Project Title
Category
Project Description
The 21Gleyssentials connects home-based workers with nature, while also protecting the environment using recycled materials. We're creating a social franchise with a product line designed to help NGOs become more sustainable, to support social activism and increase its positive impact across Europe.
21st Greentury is about the environment, for people.
Geographical Scope
Project Region
Urban or rural issues
Physical or other transformations
EU Programme or fund
Which funds
Description of the project
Summary
Our concept is proposed in the section "New European Bauhaus Rising Stars for ideas by younger talents" and initiated by environmental association 21st Greentury.
Aromatherapy for reconnection with nature, creating a sustainable NGO's environment.
The 21Gleyssentials product line is designed to reconnect home workers with nature, protect the environment using recycled materials and also help NGOs become more sustainable, using a social franchise so that social activism can continue and increase its positive impact across Europe.
The use of essential oils in everyday life dates back to ancient times when our ancestors knew their beneficial effects and used them to make perfumes and body care products, for therapeutic remedies by fumigation, and for relaxation. The 21Gleyssentials sprays evoke an outdoor feeling for those who work from home, especially young consumers between 20-30 years old from Romania and other European countries.
By creating 21Gleyssentials, we intend to launch a franchised brand of sprays based on essential oils that connect consumers with nature and NGOs to become more financially sustainable.
The product line consists of a spray that consumers spray around them at a distance of 30 cm and has four variations of flavors. Each spray has its healing effect, whether mental, physical, or emotional. A mix of feelings and sensations designed to stimulate the most natural emotions as follows:
1. Rebirth - Cleansing;
2. Freshness - Power;
3. Enthusiasm - Hopeful;
4. Relaxation - Love.
Key objectives for sustainability
21Gleyssentials achieves four directions of environmental sustainability:
- The materials used as product packaging are already recycled materials that can be recycled.
- The circulation of materials will also be stimulated by the code on each 21Gleyssentials spray bottle, including a guide to good practice on recycling used materials.
- By purchasing the set of 4 aromatherapy sprays, young home workers will contribute to economically creating a sustainable environment for NGOs selling 21Gleyssentials products. As the social franchise is a financial approach, the line's goal is to help NGOs in Europe become self-sustaining. The nonprofit sector must be free from dependence on donations. The franchise for 21Gleyssentials will be a welcome tool for the current deficient NGO economic system. Offering established products, the structure, and support systems franchising allows nonprofits to focus their resources on managing a business rather than creating one from the ground up and become more sustainable.
- Distributing products across Europe through the franchise chain reduces the negative impact of retail transportation.
Key objectives for aesthetics and quality
Connecting with nature relaxes and revitalizes; it also improves our health and quality of life.
The indirect benefit of young people who use the products is to stimulate their interest about nature on the long term.
In addition to the standard set consisting of 4 different sprays, buyers will find in the package of reused materials and an amber stone to have a tactile stimulus to transfer them from the reality of the closed room where they spend most of their time in the middle of nature, reaching the smooth material of natural pine resin.
Nature-Deficit Disorder is one of the needs the 21Gleyssentials products are directly addressed.
Although human beings have been urbanizing and then moving indoors since the introduction of agriculture, social and technological changes in the past three decades have accelerated the human disconnect from nature. In the last three years, the COVID-19 pandemic has changed the work environment to a remote one with an accent on work from home.
The aesthetics of the products and how the products are used are also designed to give consumers the best experience. Products based on essential oils are sprayed into the air around the person at a distance of 30 cm to evoke the sense of the outdoors.
Beyond functionality that is the same for all users, the quality of experience and style will be standardized by systematizing the franchised brand.
Key objectives for inclusion
Inclusion for the non-profit sector and the involvement of young workers in social life.
The quality of the experience is unique, being an individual experience with a collective social impact.
The 21Gleyssentials sprays evoke an outdoor feeling, and the concrete action to contributing to the support of the NGO social environment in Europe will create a better long-term life for European citizens.
From the sale of each set of sprays, 15% of the wholesale price set at the franchise level will be invested in local/national/international non-formal education programs and projects for young people that will further boost the cycle of good deeds positive impact.
All the details about the programs and projects financed with the help of this 21Gleyssentials brand will be available on the online shop of the NGOs that have franchises.
The 21Gleyssentials social franchise uses the business franchise model to create economic opportunities for NGOs to deliver products and services consistently, sustainably, with an economic cycle from customer to social impact, creating non-formal education programs and projects for young Europeans. Each NGO partner represents to the other, and by doing so, help accelerate the practice.
Public consumer participation can be found in the programs and projects financed from the sale of products. The products also convey a sense and experience of belonging to nature and can change perspective on nature.
They will have the opportunity to leave reviews on the official product page in the community section, a way to share their individual experience internationally to learn from each other's expertise - creating community and stimulating social activism through online comments.
Social transparency and social impact will be reported annually on the official website of the 21Gleyssentials brand.
Physical or other transformations
Innovative character
21Gleyssentials is designed to bring people and communities closer to nature.
Involvement in this project, either as an NGO or as a consumer, encourages people and communities to re-analyze their relationship with nature from a perspective that puts life and nature at the forefront.
It is natural to be connected with nature in everything we do, always, at any time, even when working in the living room on the 4th floor.
It is natural to use recycled materials that can be recycled in all the products we use repeatedly.
It is natural to have an open attitude towards recycling and protect the environment.
It is natural to pay special attention to the impact of economic activities on nature.
It is natural to create a better life through the activities we carry out, not just for the individual, but for the entire community.
When the 21Gleyssentials concept was born, a SWOT product analysis of the innovative dimension was done.
Notable are the following:
Strengths
More than four years experience in online retail of the president of the 21st Greentury NGO who will manage the brand.
Weaknesses
The product is not yet market validated.
Opportunities
Promoting economic inclusion for the non-profit sector - the affordability of franchise prices; NGOs involved in economic activities so that they can maintain their non-formal education programs and projects for young people.
Development of a franchise social brand for NGOs in Europe.
Reconnecting the young home workers with nature - using surrounding aromatherapy and naturally created materials such as amber stone. Creating a personal connection with nature and increased appreciation towards the surrounding nature.
Threats
The inflation in 2022-2023 can impact in a negative way the operational costs.
