From Farm to Table
Basic information
Project Title
Full project title
Category
Project Description
Our dream is “Locally grown, locally delivered”.
We aim for change in the food consumption habits. Personal touch when buying directly from the farm (even if digitally), knowing the food origin will be ground for mindful buying and economic gain and motivation for local farmers to grow.
Geographical Scope
Project Region
Urban or rural issues
Physical or other transformations
EU Programme or fund
Which funds
Description of the project
Summary
We are team FarmFriend.
Our Farm-to-Table digital platform enables direct connection of small farmers to regional consumers. Our dream is “Locally grown, locally delivered”. As platform delivery model is based on farm-buyer batch pickup points, it will solve logistics inefficiencies observed currently. Since deliveries are based on pre-ordered amounts, it will save a lot of time and resource for the farm.
We aim for change in the food habits. Personal touch when buying directly from the farm (even if digitally), knowing the food origin will be ground for mindful buying.
We want to cut the food supply chain and create sustainability gains - omit warehousing, far distance transportation, food loss and food waste. The platform boosts demand for organic produce and support biological farming and bio diversity in general.
Key objectives for sustainability
As we know 30% food waste happens at all parts of the long food supply chain, by promoting buying local we stand for short sales chains that would give a huge impact on climate change. EU aims to increase biofarming to 25% by 2030. We also motivate farmers to convert to bio by providing stable sales channel for their organic produce. Another EU priority is biodiversity - the small farms outdo big ones in biodiversity, so our aim is to support operations of smallholdings by increasing their digital skills, marketing skills and increasing their buyers base. Due to platform's provided possibility to analyze what amounts of which production previously was sold in particular pickup point, in region, in country, farmers might predict what production should be produced in order to offer amount according to market demand. There will not appear space for food waste and thus avoid unnecessary activities in the production process that can cause emissions. We stand for precision agriculture. Digital platform will give for farmers opportunity for cooperation in delivery process, nearby farms will be able to find each other and merge to delivery. We also encourage both parties farmers and customers use reusable packages, bottles and materials. Our digital solution and informing campaigns makes healthy local products accessible to everyone.
Key objectives for aesthetics and quality
Our movement is considered for each and every. To achieve this goal we are applying the best User Experience practices in our product building process in order to avoid all possible reasons for inaccessibility which can be caused by various reasons –
- Physical: It takes too much strength to use
- Conceptual: Instructions and flow are hard to understand
- Economic: It is too expensive
- Cultural: Users can’t understand metaphors relevant to product use
- Social: The social expectations related to use are not intuitive for some social groups
Key objectives for inclusion
Our main goal is that all direct sales process is community driven which is supported by our digital solution, but in the same time it strengthen human contact by meeting local farmer and see their life style, production ethics, and in general get closer to our roots.
Currently we work with regional community by educating them through webinars - What is advantage in participating in direct sales, How to onboard on his/her first direct market in REKO Valmiera, Why it is precious and important to buy from local producers, in closest future we will add topics about nutrition and habits which supports direct sales model.
In cooperation with Municipality, radio, press, social media providing informing campaigns about local farmers, about launch of direct sales model, currently we have onboarding period when through previous mentioned activities we register all stakeholders.
Physical or other transformations
Innovative character
All starts with our life style and habits, each person has huge impact on common situation even if do not feel it.
Community through habit changes with help of digital possibilities of our century make impact on environment changes and improve the quality of life.
