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SmartPrice
SmartPrice: Intelligent Pricing to Reduce Food Waste and Improve Accessibility
SmartPrice is an AI-powered system that dynamically adjusts the prices of perishable foods in supermarkets, markets, and restaurants, lowering costs as expiration dates approach. Through a user-friendly mobile app, consumers receive real-time notifications of discounts, promoting sustainable shopping and reducing food waste while ensuring affordable access to fresh products for all.
Spain
Regional
ANDALUSIA
It addresses urban-rural linkages
It refers to other types of transformations (soft investment)
Early concept
No
No
As an individual

SmartPrice is an AI-driven solution that dynamically adjusts the prices of perishable foods in supermarkets, local markets, and restaurants, lowering costs as expiration dates approach. The system encourages responsible consumption, reduces food waste, and increases access to affordable fresh products. Through a user-friendly mobile app, consumers receive real-time notifications of discounts, helping communities facing food insecurity while enabling businesses to minimize financial losses.

Aligned with the New European Bauhaus values, SmartPrice fosters sustainability by optimizing food consumption and reducing CO₂ emissions. It promotes inclusion by ensuring equitable access to fresh food for economically vulnerable groups. The project also embraces aesthetic and functional design through an intuitive interface accessible to all users.

By addressing urban-rural linkages, SmartPrice enhances local supply chains, strengthens food security, and encourages collaboration between supermarkets, food producers, and consumers. It mitigates food waste while fostering a circular economy, making cities and communities more resilient. In the long term, SmartPrice contributes to social well-being, economic sustainability, and environmental responsibility, positively impacting both urban and rural populations.
Food Waste Reduction
Sustainable Consumption
Affordable Nutrition
AI-Powered Pricing
Community Inclusion
Sustainability Objectives and Achievements
Reducing Food Waste: SmartPrice dynamically adjusts prices based on expiration dates, ensuring that perishable food is sold rather than discarded. This prevents unnecessary waste in supermarkets, markets, and restaurants.
Lowering Environmental Impact: By reducing food waste, SmartPrice cuts CO₂ emissions associated with food production, transportation, and disposal, contributing to the EU’s Green Deal goals.
Promoting Circular Economy: The system extends product life cycles by making fresh food more accessible at discounted prices, preventing waste and supporting resource efficiency across the supply chain.
Exemplary Character in Sustainability
SmartPrice serves as a model for integrating AI-driven technology to solve real-world environmental issues. By aligning food pricing with demand patterns, it not only minimizes waste but also improves the efficiency of supply chains. The project demonstrates how digital innovation can enhance sustainability while maintaining economic viability for businesses and affordability for consumers.

Inclusion and Accessibility
SmartPrice ensures that vulnerable communities have greater access to affordable nutrition, reinforcing the social dimension of sustainability. The mobile app is designed for universal accessibility, supporting multiple languages and ensuring a user-friendly interface for diverse groups, including elderly users and those with disabilities.

SmartPrice stands as an exemplary, replicable, and scalable initiative that can be adopted across different regions, making it a benchmark for sustainable and inclusive food systems in Europe.
Aesthetic and Design Objectives
SmartPrice is designed to provide a seamless, engaging, and culturally relevant experience for both businesses and consumers. The project prioritizes intuitive design, accessibility, and visual appeal to ensure that sustainable food consumption is both practical and attractive.

User-Friendly Digital Experience:

The SmartPrice app features an intuitive, visually appealing interface that allows users to easily locate discounted fresh food in their area.
Clear visual cues and icons enhance usability, ensuring that the experience is effortless for all demographics, including elderly users and individuals with disabilities.
A customizable user experience allows consumers to filter preferences, receive notifications about their favorite products, and make informed choices efficiently.
Aesthetic Appeal in Physical Spaces:

Supermarkets and markets implementing SmartPrice benefit from well-designed price displays that are visually appealing and easy to understand, integrating dynamic labels that update in real time.
Consistent branding and signage across stores enhance visibility, creating a cohesive aesthetic identity that promotes sustainable food choices attractively.
Cultural and Community Integration:

SmartPrice fosters a connection to local food cultures, encouraging consumers to discover and appreciate fresh, seasonal, and local produce that might otherwise go to waste.
Educational elements within the app provide culturally relevant recipes, cooking tips, and food preservation techniques, reinforcing a positive experience centered around sustainability.
The platform promotes community engagement, inspiring users to share sustainable practices and participate in local food initiatives.
SmartPrice is designed to be accessible, affordable, and inclusive, ensuring that food security and sustainability benefits reach all social groups, particularly vulnerable populations. The project addresses economic accessibility, digital inclusivity, and community participation, aligning with the New European Bauhaus values.

Affordability and Food Accessibility

SmartPrice ensures that low-income communities have access to fresh, nutritious food by dynamically lowering prices of perishable goods before expiration.
By working with supermarkets, markets, and restaurants, the system reduces food waste while making essential goods more affordable for consumers facing financial hardship.
The pricing model helps local businesses and food providers optimize their sales while supporting consumers, creating an equitable and sustainable food ecosystem.
Digital and Physical Accessibility

The SmartPrice mobile app follows universal design principles, making it easy to use for people of all ages, abilities, and literacy levels.
Features include:
Large text and high-contrast UI for visually impaired users.
Voice-enabled search and notifications for users with limited digital literacy.
Multilingual support to cater to diverse communities.
The physical retail integration includes clear, easy-to-read dynamic labels that update automatically, ensuring that discounts are transparent and accessible to all shoppers.
Community-Centered and Inclusive Governance

SmartPrice fosters collaboration between stakeholders, including local governments, NGOs, and community organizations, ensuring a multilevel governance approach to food sustainability.
The system empowers communities by enabling them to make informed choices about food, participate in sustainable consumption practices, and reduce food insecurity collectively.
Public-private partnerships help ensure the long-term affordability and expansion of the initiative, strengthening social resilience
1. Participatory Process: Citizen and Civil Society Involvement
SmartPrice has been developed with active input from local communities, ensuring that the system meets the needs of both consumers and businesses.
Citizens actively shape the platform through:
User feedback loops in the mobile app to refine the interface and pricing algorithms.
Community engagement sessions with NGOs and food banks to identify key challenges related to food affordability and accessibility.
Pilot programs in local supermarkets and markets, where customers and store employees provide real-time insights on usability and efficiency.
This participatory approach ensures that SmartPrice is not just a technological solution but a citizen-driven initiative, fostering stronger community ownership and impact.
2. Multilevel Engagement: Collaboration Across Sectors
SmartPrice connects multiple levels of stakeholders to create an inclusive and effective governance model:
Local governments and policymakers support implementation through sustainable food policies.
Retailers and food providers integrate SmartPrice into their pricing systems to minimize losses while increasing affordability.
Community organizations and social enterprises ensure that vulnerable populations benefit most from the initiative.
This cross-sectoral approach maximizes SmartPrice’s reach and ensures long-term scalability beyond local pilots.
3. Transdisciplinary Innovation: Integrating Technology, Sustainability, and Social Impact
SmartPrice unites experts in AI, urban planning, food security, and user experience design to create a seamless and effective platform.
Academic institutions and research organizations contribute by analyzing food waste data and optimizing pricing strategies for better sustainability outcomes.
Designers and social innovators ensure that both digital and physical components of SmartPrice (app interface, in-store signage) are intuitive and accessible to all.
1. Local Level: Community and Businesses
Supermarkets, markets, and restaurants helped design the pricing system, optimizing inventory management.
Consumers and local NGOs provided feedback to enhance app usability and accessibility.
Municipalities integrated SmartPrice into local food waste reduction policies.
2. Regional Level: Policy and Economic Development
Regional sustainability agencies facilitated adoption through economic incentives and circular economy initiatives.
3. National Level: Policy and Innovation Support
Government agencies ensured regulatory compliance and supported funding.
Research institutions helped refine AI pricing models.
4. European Level: Scalability and EU Alignment
SmartPrice aligns with the EU Green Deal and Farm to Fork Strategy, enabling cross-border potential.
EU sustainability networks provided funding and collaboration opportunities.
Added Value
Local insights ensured practical, business-friendly implementation.
Policy alignment enabled long-term scalability.
Cross-sector collaboration maximized SmartPrice’s environmental and social impact.
1. Key Disciplines Involved
Artificial Intelligence & Data Science → Developed the dynamic pricing algorithm to optimize food sales and reduce waste.
Retail & Supply Chain Management → Ensured seamless integration into supermarket and restaurant operations.
Sustainability & Circular Economy → Designed the project to minimize food waste and align with EU Green Deal principles.
Social Sciences & Urban Planning → Addressed food accessibility and the social impact of pricing strategies on low-income communities.
User Experience (UX) & Digital Design → Created an inclusive, user-friendly app with accessibility features for diverse populations.
2. Cross-Disciplinary Collaboration
AI developers worked with retailers to integrate pricing adjustments into point-of-sale systems.
Sustainability experts collaborated with policymakers to ensure alignment with local and EU regulations.
UX designers engaged with social scientists to optimize app usability for low-income and elderly users.
3. Added Value of a Multidisciplinary Approach
Holistic problem-solving: Combining technology, sustainability, and social impact led to a practical and inclusive solution.
Scalability & adaptability: The project is replicable across different regions due to its well-rounded design.
User-centered innovation: Real-world insights ensured SmartPrice is both effective and widely accessible.
1. Dynamic Pricing vs. Fixed Discounting
Unlike traditional markdown strategies, which apply manual, fixed discounts, SmartPrice uses real-time AI adjustments based on expiration dates, demand, and inventory levels.
This dynamic pricing model ensures maximum sales efficiency while minimizing food waste.
2. Proactive Consumer Engagement
Standard discounting methods rely on in-store visibility, whereas SmartPrice notifies users via a mobile app, allowing them to access real-time offers before visiting a store.
Consumers receive personalized recommendations based on their shopping habits, making the system more targeted and effective.
3. Integration with Circular Economy
Most food waste solutions focus on post-waste redistribution (e.g., food banks). SmartPrice prevents waste before it happens, ensuring optimal resource use.
By improving inventory turnover, it reduces the environmental impact of overproduction.
4. Multi-Stakeholder and AI-Driven Approach
Traditional discounting lacks data-driven optimization. SmartPrice integrates retailers, consumers, and policymakers into a holistic, AI-powered ecosystem.
Retailers gain higher profitability, consumers access affordable fresh food, and policymakers benefit from a scalable food waste reduction strategy.
1. AI-Powered Dynamic Pricing
Machine learning algorithms analyze product expiration dates, inventory levels, and demand patterns to adjust prices in real-time.
This ensures that perishable items are sold before becoming waste, optimizing both retailer revenue and sustainability.
2. Consumer-Centric Design
A mobile app provides real-time notifications on discounted products, allowing consumers to make informed purchasing decisions.
The interface follows universal design principles, ensuring accessibility for all users, including elderly and low-income populations.
Behavioral insights were incorporated to encourage sustainable shopping habits and reduce food waste at the consumer level.
3. Multi-Stakeholder Engagement
Retailers and restaurants integrate SmartPrice into point-of-sale (POS) systems to streamline pricing updates.
Local governments and NGOs help align SmartPrice with food security policies and community outreach programs.
Academia and sustainability experts contribute research on food waste patterns and economic impact, refining the methodology over time.
4. Pilot Testing and Iterative Improvement
SmartPrice was tested in local supermarkets and markets, with real-time feedback used to optimize pricing accuracy and user experience.
Continuous data analysis and user insights drive refinements, making the system adaptive and scalable across different regions.
1. Technology and Methodology Transferability
The AI-powered dynamic pricing system can be easily integrated into any supermarket, market, or restaurant POS system, regardless of location.
The mobile app and notification system can be localized by adapting language, pricing structures, and consumer behaviors in different regions.
The data-driven inventory optimization model can be applied to various perishable goods sectors, such as pharmacies (expiring medications) or fashion (unsold seasonal items).
2. Replicability Across Different Beneficiaries
Urban and rural supermarkets and markets can adopt SmartPrice to reduce food waste and optimize sales.
Low-income communities benefit from affordable food, making it a scalable social impact solution.
Policymakers can integrate SmartPrice into local and EU circular economy strategies to align with Green Deal objectives.
3. Process and Learning Transferability
The stakeholder collaboration model (businesses, governments, NGOs) can be replicated to ensure cross-sector success.
SmartPrice’s pilot testing framework provides a step-by-step guide for expansion into new markets.
The behavioral insights gained on consumer purchasing patterns and food waste habits can inform future sustainability initiatives.
1. Food Waste Reduction (Global Challenge: 1.3 Billion Tons of Food Waste Annually)
Globally, one-third of all food produced is wasted, contributing to hunger and environmental degradation.
Local Solution: SmartPrice’s real-time dynamic pricing ensures perishable food is sold before expiration, reducing waste in supermarkets, markets, and restaurants.
2. Food Insecurity and Affordability (Global Challenge: 820 Million People Undernourished)
Rising food prices and supply chain inefficiencies limit access to fresh, affordable food, particularly for low-income populations.
Local Solution: By lowering prices dynamically, SmartPrice makes fresh food affordable, supporting economic accessibility for vulnerable communities.
3. Climate Change and CO₂ Emissions (Global Challenge: 8-10% of Global Emissions from Food Waste)
Food waste significantly contributes to greenhouse gas emissions due to decomposition and inefficient resource use.
Local Solution: SmartPrice helps reduce food waste at the source, minimizing emissions related to overproduction, transportation, and disposal.
4. Economic and Supply Chain Efficiency (Global Challenge: Unsustainable Business Models)
Traditional retail pricing does not optimize stock turnover, leading to unnecessary waste and financial losses.
Local Solution: SmartPrice optimizes inventory management, allowing businesses to increase profitability while reducing waste.
1. Technology Optimization (Months 1-3)
Enhance AI algorithms for more accurate dynamic pricing models based on user demand, expiration dates, and inventory levels.
Improve the mobile app’s user interface for better accessibility, including multi-language support and usability testing.
Integrate with additional retail POS systems to streamline adoption by supermarkets, markets, and restaurants.
2. Expansion of Pilot Programs (Months 3-6)
Launch SmartPrice in new locations, expanding beyond initial pilot supermarkets to markets, convenience stores, and restaurant chains.
Test adoption in rural and urban areas, ensuring the solution is effective across different socioeconomic contexts.
Collect real-time feedback from retailers and consumers to optimize pricing strategies and improve overall efficiency.
3. Policy and Stakeholder Engagement (Months 6-9)
Collaborate with local governments and EU policymakers to integrate SmartPrice into food waste reduction strategies.
Engage with NGOs and food security organizations to ensure the tool benefits vulnerable communities.
Seek partnerships with sustainability-focused investors and innovation funds to secure financial support for scaling.
4. Public Awareness and Consumer Adoption (Months 9-12)
Launch marketing and educational campaigns to inform communities about SmartPrice’s benefits in reducing food waste and improving affordability.
Host workshops and webinars to train retailers and policymakers on how to maximize the impact of SmartPrice.
Monitor key performance indicators (KPIs), including waste reduction rates, affordability impact, and business profitability improvements.
Long-Term Vision
SmartPrice’s first year post-application will validate and refine the concept, ensuring seamless integration, measurable impact, and scalability across Europe and beyond.