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Regaining a sense of belonging

Ora: Guardians of Change
Ora: Guardians of Change – Women Shaping the Future Through Art, Design, and Community
"Ora: Guardians of Change" is a creative movement where women reclaim their voices through art, design, and storytelling. Inspired by Albania’s mythical Oras—spiritual guides of destiny—this project empowers women to shape their own future. Through TED Talks, podcasts, and wearable art like hand-painted kimonos, we turn personal narratives into collective strength, redefining belonging and sparking social transformation. Women rise. Change follows.
Albania
National
It addresses urban-rural linkages
It refers to other types of transformations (soft investment)
Yes
2024-04-03
Yes
IPA : Instrument for Pre-Accession Assistance
No
No
As a representative of an organisation

Ora: Guardians of Change – Women Reclaiming Belonging Through Art and Storytelling
In a world where women’s voices have often been silenced, "Ora: Guardians of Change" emerges as a bold, creative movement reclaiming identity, space, and power through art, design, and storytelling. Inspired by Albania’s mythical Ora—spiritual guardians of destiny—this project reinvents the concept of belonging for women by turning their personal narratives into collective strength.

By integrating TED Talks, podcasts, interactive art, and wearable storytelling through handcrafted kimonos, this initiative creates a visual and cultural language of empowerment, ensuring that women are both seen and heard. It is more than a project—it is a revolution of self-expression, shared history, and cultural transformation.

At its core, Ora: Guardians of Change aims to empower women and girls, particularly those in creative industries, marginalized communities, and emerging artistic fields, providing them with a platform to reclaim their identity. The project fosters a sense of belonging by merging contemporary feminist narratives with cultural heritage, redefining the role of women as creators of their own destiny.

One of its most powerful tools is storytelling, which manifests in various forms. TED Talks and live storytelling events bring forward voices that have long been overlooked, allowing women to share their journeys of resilience, identity, and transformation. These moments of raw, unfiltered truth become collective memories, strengthening bonds and inspiring change. A dedicated podcast series expands this reach, capturing the experiences of women who are reshaping the artistic and social landscape through their work.

Beyond spoken and digital storytelling, the project materializes belonging through wearable art. Participants create hand-painted kimonos, each infused with symbols, patterns, and messages that reflect personal and communal struggles, victories, and aspirations.
Empowerment
Belonging
Storytelling
Creativity
Heritage
Sustainability is at the core of "Ora: Guardians of Change", not only in terms of environmental responsibility but also through social, cultural, and economic sustainability. The project is designed to be self-sustaining, replicable, and transformative, ensuring that its impact extends beyond its immediate participants and continues to inspire change. One of the core elements of sustainability within the project is the creation of handcrafted kimonos, which serve as both a symbol of empowerment and a statement of sustainable fashion. The textiles used in these kimonos are sourced from recycled, organic, or locally available fabrics, reducing waste and promoting circular design principles. Participants engage in artistic workshops using natural dyes, traditional hand-painting techniques, and low-impact printing, minimizing the project's environmental footprint while fostering a reconnection with craftsmanship and heritage.

Beyond materials, sustainability is embedded in the project’s approach to social and cultural transformation. "Ora: Guardians of Change" provides a platform for women to develop skills, express their identities, and connect with their heritage, ensuring that cultural knowledge is passed down and reinterpreted in a contemporary context. By integrating storytelling through TED Talks, podcasts, and wearable art, the project nurtures an ongoing dialogue that evolves with each participant’s contribution. This ensures that women’s narratives, cultural heritage, and creative expression are continuously preserved and celebrated, making sustainability a lived, dynamic experience.

Economic sustainability is another pillar of the project. The initiative connects women to market opportunities, supporting them in transforming artistic expression into economic independence.
"Ora: Guardians of Change" is a project where aesthetics and the quality of experience are central to its mission of empowerment, belonging, and cultural revival. The initiative leverages design, art, and storytelling to create a visually compelling and emotionally engaging experience, ensuring that participants and audiences connect deeply with its themes. Inspired by the mythological Ora, spiritual guides of destiny in Albanian folklore, the project transforms this rich cultural symbolism into a contemporary movement where women reclaim space, voice, and identity through creative expression.

The project's aesthetic dimension is rooted in both tradition and innovation, blending historical motifs, craftsmanship, and modern artistic expression. The handcrafted kimonos serve as wearable art pieces, meticulously designed to carry personal and collective stories. Each kimono is unique, featuring hand-painted illustrations, embroidery, and symbols drawn from Albanian folklore, serving as a bridge between the past and the present. The process of designing these kimonos is an artistic journey that allows participants to visually articulate their experiences of transformation and empowerment. This immersive engagement with textile art creates a deeply personal and collective experience, reinforcing the sense of belonging and identity.

Beyond fashion, the project's aesthetic experience extends to public storytelling formats, including TED Talks, podcasts, and artistic performances. These platforms introduce a visually and emotionally stimulating dimension, making empowerment and cultural storytelling an interactive and participatory process. The staging of talks and performances in culturally significant spaces enhances the quality of experience, embedding the project within the architectural and historical landscape of Albania and beyond.
"Ora: Guardians of Change" is built on the principle of radical inclusion, ensuring that women from diverse backgrounds—especially those from marginalized communities—have access to creative opportunities, visibility, and a sense of belonging. The project actively challenges traditional barriers to participation in the arts and cultural sectors by prioritizing accessibility, affordability, and representation in every aspect of its design. Inspired by the mythological Ora, guardians of fate and empowerment in Albanian folklore, this initiative reclaims space for women as leaders, creators, and storytellers.

Accessibility is a key priority, ensuring that participation is not limited by financial, geographical, or societal constraints. Workshops, talks, and artistic interventions are free of charge, removing economic barriers that often prevent women from engaging in creative and professional development. The project operates in open and accessible spaces, bringing cultural activities to communities rather than requiring them to enter exclusive institutions. By integrating online formats such as podcasts, digital storytelling, and live-streamed TED Talks, "Ora: Guardians of Change" extends its reach beyond physical locations, allowing women from different regions, including rural and underserved areas, to engage with and contribute to the movement.

The project follows a "design for all" approach, ensuring that the creative process is inclusive of diverse experiences, abilities, and perspectives. Women from various disciplines—including artists, designers, activists, and entrepreneurs—collaborate to shape the initiative, fostering a model of shared ownership and collective storytelling. The handcrafted kimonos, a central feature of the project, serve as an inclusive and accessible medium where participants, regardless of their artistic skill level, can express their personal journeys. These wearable pieces carry empowering messages and symbols.
"Ora: Guardians of Change" is deeply rooted in community participation and citizen engagement, ensuring that those benefiting from or affected by the project play an active role in its development and impact. Rather than being a top-down initiative, the project is structured as a collaborative platform where women, local communities, and cultural stakeholders actively shape its vision, activities, and outcomes. It is a movement that thrives on co-creation, shared storytelling, and participatory design, ensuring that those involved are not just passive beneficiaries but key drivers of change.

The project engages citizens and civil society at multiple levels, from direct participation in workshops and artistic interventions to involvement in decision-making and long-term sustainability strategies. Women from diverse backgrounds, particularly emerging artists, young designers, and women from marginalized communities, are at the heart of the project. Their personal stories and creative expressions form the foundation of the initiative, turning their lived experiences into visual and narrative forms that resonate across broader audiences. The handcrafted kimonos, one of the project’s signature elements, are designed and personalized by the participants themselves, making each piece an extension of their identity, struggles, and aspirations. This participatory approach not only enhances creative ownership but also fosters a deep sense of belonging and empowerment among those involved.

Beyond the immediate participants, the broader public is engaged through storytelling formats such as TED Talks, podcasts, and public exhibitions, ensuring that the narratives emerging from the project reach a wider audience.
"Ora: Guardians of Change" is a project that thrives on multi-level collaboration, engaging a diverse range of stakeholders at local, regional, national, and European levels to ensure its impact is broad, sustainable, and deeply embedded in cultural and social ecosystems. The project’s success is built on a network of partnerships that contribute expertise, resources, and visibility, enriching the initiative and allowing it to reach beyond its immediate community. Each level of stakeholder engagement plays a crucial role in both the design and implementation of the project, ensuring that it remains relevant, impactful, and scalable.

At the local level, the project directly involves women, artists, cultural practitioners, and grassroots organizations, who form the core of its activities. These participants engage in the co-creation of wearable art, storytelling initiatives, and mentorship programs, actively shaping the content and direction of the project. Local cultural spaces and institutions, such as Harabel Contemporary Art Platform, serve as physical hubs where workshops, exhibitions, and public storytelling events take place, ensuring that the project is embedded within the existing cultural infrastructure. Collaborations with grassroots feminist organizations and community-driven initiatives have helped extend participation to women from marginalized communities, making the project inclusive and accessible. The added value of this local engagement is that it creates a strong foundation for belonging and ownership, ensuring that the narratives and artistic interventions are deeply connected to the real experiences of women in the community.

At the regional level, the project collaborates with cultural networks, art institutions, and educational entities to expand its scope and resources.
"Ora: Guardians of Change" is an interdisciplinary project that brings together diverse knowledge fields, blending art, design, cultural heritage, social sciences, and digital media to create a transformative experience. The project’s design and implementation reflect a deep integration of artistic expression, storytelling, feminist studies, craftsmanship, and technology, ensuring a holistic approach to empowerment and belonging. Through the intersection of these disciplines, "Ora: Guardians of Change" fosters a dynamic environment where traditional and contemporary knowledge fields interact, producing innovative solutions for social and cultural transformation.

Art and design play a crucial role in the project, particularly through the creation of hand-painted kimonos that serve as both artistic expressions and activist statements. Textile design is infused with elements of traditional Albanian motifs and contemporary artistic practices, allowing participants to explore cultural identity while developing technical skills. Craftsmanship and textile art are connected to sustainable fashion practices, emphasizing the use of upcycled materials and natural dyes. This approach bridges the gap between traditional knowledge and modern innovation, demonstrating how cultural heritage can be preserved and reinterpreted in new creative formats.

The project is also deeply rooted in storytelling and digital media, integrating TED Talks, podcasts, and interactive exhibitions to amplify women’s voices. Experts in media production, journalism, and literature collaborate with artists and designers to shape narratives that highlight personal and collective experiences.
"Ora: Guardians of Change" stands out as an innovative cultural and social initiative that redefines how women engage with identity, belonging, and artistic expression. Unlike mainstream actions in the fields of gender empowerment, cultural heritage, and creative industries, this project merges mythology, wearable art, storytelling, and digital media to create a multi-dimensional movement that is both deeply personal and universally impactful. By integrating traditional narratives with contemporary artistic activism, it provides a fresh, dynamic, and highly participatory approach that challenges conventional models of inclusion and representation in the arts.

One of the most innovative aspects of the project is its use of handcrafted kimonos as wearable storytelling tools. Instead of limiting artistic expression to traditional media like paintings or installations, the project transforms personal narratives into fashion statements, allowing participants to carry and embody their stories. These kimonos are not only visual artworks but also symbols of collective empowerment, representing a fusion of Albanian mythology, feminist activism, and sustainable fashion. By making these designs a central part of the project, "Ora: Guardians of Change" creates a new form of artistic expression that is both deeply rooted in cultural identity and highly contemporary in its execution.

Unlike conventional gender empowerment initiatives that often focus on policy discussions or advocacy alone, this project takes an experiential and participatory approach, ensuring that women are directly involved in the co-creation of cultural narratives rather than being passive subjects of research or policymaking. By blending hands-on creative practice with storytelling platforms, such as TED Talks and podcasts, the project gives participants the tools to shape their own narratives, making it a grassroots-driven movement rather than a top-down intervention.

"Ora: Guardians of Change" employs a multi-disciplinary, participatory, and iterative methodology that places women at the center of artistic, cultural, and social transformation. The project’s approach is designed to be inclusive, experiential, and community-driven, ensuring that participants actively shape the process rather than being passive recipients. The methodology integrates artistic creation, storytelling, mentorship, and public engagement, fostering both individual empowerment and collective impact.

The first phase of the project focuses on community engagement and capacity building. Women from diverse backgrounds—emerging artists, designers, and individuals from marginalized communities—are invited to participate through open calls, workshops, and outreach programs in collaboration with local cultural institutions and grassroots organizations. The selection process prioritizes inclusivity, ensuring that participants reflect a wide range of experiences, skill levels, and perspectives. This phase also involves research and inspiration sessions, where participants explore Albanian mythology, feminist theory, and historical narratives of women’s empowerment, particularly the myth of the Ora as spiritual guides. By reconnecting with cultural heritage, participants develop a sense of belonging and reinterpret these traditions through a contemporary lens.

The second phase is hands-on creation, where participants engage in artistic workshops that combine textile design, hand-painting, and sustainable fashion techniques. The central artistic output—handcrafted kimonos—serves as a personalized storytelling medium, allowing participants to express their identities, challenges, and aspirations. Guided by professional designers and textile artists, women learn traditional and modern techniques to create wearable pieces that merge aesthetics with activism.
"Ora: Guardians of Change" is a highly scalable and adaptable model that can be replicated across different cultural, social, and geographical contexts, empowering women and marginalized communities through art, storytelling, and sustainable fashion. Its core methodology—using mythology and heritage as tools for empowerment, combined with participatory design and digital storytelling—can be transferred to new settings, whether in creative industries, educational institutions, or social activism movements. The handcrafted kimonos as wearable narratives can be reinterpreted with local traditions in different cultures, offering a universal yet adaptable method of self-expression and collective belonging. The project's TED-style talks and podcasts create an accessible, open-source platform for dialogue, allowing stories of resilience and transformation to reach diverse audiences worldwide. Additionally, the focus on upcycled materials and eco-conscious production methods can be replicated in sustainable design initiatives, fostering responsible creativity. Through its collaborative governance model, digital engagement, and interdisciplinary approach, the project serves as a blueprint for cultural innovation, gender empowerment, and artistic activism globally.
"Ora: Guardians of Change" addresses several global challenges by providing localized, community-driven solutions that empower women, promote cultural sustainability, and advocate for social inclusion. The project tackles issues such as gender inequality in creative industries, loss of cultural heritage, lack of representation in public discourse, and environmental sustainability through a participatory, artistic, and interdisciplinary approach rooted in local traditions.

One of the key global challenges the project addresses is gender inequality and the exclusion of women from cultural and creative leadership. Women, particularly those from marginalized backgrounds, often face barriers to visibility, access, and economic opportunities in the arts, fashion, and design industries. The project provides a local solution by creating an inclusive creative platform where women can develop skills, express their identities, and share their narratives through wearable art, storytelling, and public engagement. By equipping women with the tools, knowledge, and mentorship needed to navigate the creative industries, the project directly contributes to gender equity at a structural level.

Another major global issue the project tackles is the erosion of cultural heritage and identity in an increasingly globalized world. Many traditional narratives, particularly those that center around women’s strength and leadership, have been overshadowed or forgotten. "Ora: Guardians of Change" offers a local solution by reclaiming Albanian mythology and folklore as sources of empowerment, particularly the figure of the Ora, spiritual guardians of fate. By reinterpreting these stories through contemporary artistic practices, textile design, and digital media, the project ensures that cultural heritage remains a living, evolving part of modern identity, rather than a static relic of the past.
"Ora: Guardians of Change" has generated significant results, outcomes, and impacts in relation to the "Regaining a Sense of Belonging" category by empowering women, reclaiming cultural narratives, and fostering community-driven transformation. The project has successfully created a space where women feel seen, heard, and valued, while also influencing public discourse and artistic representation on a broader scale.

One of the most tangible outcomes is the creation of handcrafted kimonos, which serve as both wearable storytelling pieces and symbols of belonging. Through participatory workshops, women have translated personal narratives into visual expressions, using traditional motifs, embroidery, and contemporary artistic techniques to communicate their identities, struggles, and aspirations. This has allowed participants to reconnect with cultural heritage while actively reshaping it in a modern context, strengthening their sense of identity and self-worth.

The project has also achieved strong community engagement, with direct beneficiaries including women artists, designers, students, and marginalized groups who have gained creative skills, professional development opportunities, and a platform for self-expression. Many participants have reported increased confidence, expanded career opportunities, and stronger social connections, showing that artistic empowerment can lead to long-term personal and economic benefits. The inclusion of mentorship programs and intergenerational collaboration has further reinforced a sustainable network of support, ensuring that women continue to benefit beyond the project’s initial phases.

Beyond the immediate participants, indirect beneficiaries include the broader public, cultural institutions, and policymakers, who have been exposed to new perspectives on gender, heritage, and creative empowerment. Through TED-style talks, podcasts, and public exhibitions, the project has reached a wider audience.