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New European Bauhaus Prizes

Shaping a circular industrial ecosystem and supporting life-cycle thinking

Smart slow fashion
Slow fashion with intelligent NFC Labels: Designing a sustainable and transparent future
Magbago uses innovative materials like fibers from agricultural waste and regenerative fabrics, paired with intelligent NFC labels for full transparency in sourcing, production, and lifecycle. By promoting circularity in fashion and collaborating with local communities, Magbago advances regional socio-economic development while prioritizing sustainability, affordability, and inclusivity for a better future.
Bosnia and Herzegovina
National
Mainly urban
It refers to other types of transformations (soft investment)
Yes
2024-06-04
No
No
No
As a representative of an organisation

Magbago is a sustainable fashion brand committed to transforming the fashion industry by offering high-quality, eco-friendly clothing tailored for women aged 25–45 with sensitive skin. Our mission is to provide an alternative to synthetic materials, promoting sustainability, comfort, and well-being while aligning with the New European Bauhaus values of sustainability, aesthetics, and inclusivity.

Our primary target group includes health-conscious, environmentally aware women who seek ethical, minimalist clothing that is gentle on their skin and aligned with their values. Magbago uses innovative materials such as Orange Fiber, Lotus Fabric, and organic hemp to create clothing that is skin-friendly and reduces fashion’s environmental impact.

By using biodegradable packaging and digital smart labels, Magbago enhances transparency and traceability, fostering trust and informed consumer choices. Our designs, rooted in timeless minimalism, offer versatile and elegant pieces that celebrate simplicity and functionality while inspiring responsible lifestyles.

Magbago’s long-term impact extends beyond individual customers. By introducing sustainable materials and practices to Bosnia and Herzegovina—a region facing environmental challenges and limited innovation—we address waste reduction and ecological awareness. Through education, partnerships, and ethical production, Magbago supports local economies while contributing to global climate action and a circular economy.

By integrating sustainability, beauty, and inclusivity, Magbago exemplifies the New European Bauhaus principles, fostering a healthier, equitable future and empowering communities to embrace sustainable change.

Innovation
Sustainability
Circular economy
Technology
Ethical fashion
Magbago is founded on sustainability, with key objectives focused on innovative materials, reducing environmental impact, promoting ethical consumption, and ensuring transparency. By using materials such as Orange Fiber, Banana Fabric, Lotus Fabric, and hemp, the project reduces reliance on synthetic fabrics that harm both the skin and the environment. These materials are created by repurposing food and agricultural waste, thereby reducing textile waste and supporting a circular economy.

Magbago also replaces plastic buttons with biodegradable ones made from eggshells and traditional labels with digital smart tags, ensuring waste reduction. Its minimalist and capsule collections are designed with durability in mind, helping to combat the fast-fashion culture. The clothing is dyed with natural colors, further minimizing harmful chemicals in the production process.By educating consumers on the benefits of sustainable fashion, the project encourages a shift from low-quality, unethical fashion to garments that are better for the skin, environment, and working conditions. Serves as a model for sustainability by integrating environmental, economic, and social aspects. Its innovation, environmental responsibility, and socially conscious approach exemplify how the fashion industry can transform into a system that respects both the planet and people while addressing global challenges such as textile waste and pollution.
Magbago’s core objectives in aesthetics and quality of experience revolve around crafting timeless, minimalist designs that seamlessly combine functionality, comfort, and cultural significance. By focusing on clean lines, capsule collections, and natural tones such as pastels, earthy shades, and monochromatic palettes, Magbago achieves an aesthetic that resonates with modern, eco-conscious individuals while celebrating simplicity and elegance.

The brand’s dedication to high-quality, innovative materials ensures that garments are not only visually appealing but also deliver a superior sensory experience. Sustainable materials such as Orange Fiber, Banana Fabric, and Lotus Fabric offer unparalleled softness, breathability, and skin-friendliness, providing comfort that far surpasses synthetic alternatives. This meticulous attention to skin health seamlessly aligns the design process with the well-being of wearers, enhancing their overall experience and satisfaction.

On a cultural level, Magbago draws inspiration from the transformative idea of "change," encouraging individuals to embrace sustainable lifestyles and self-love. This philosophy is reflected in the brand’s slow-fashion approach, which emphasizes enduring quality and timeless style. Each piece becomes more than just clothing—it is a statement of values and a symbol of commitment to ethical consumption and environmental responsibility.

By harmonizing thoughtful design and material innovation, Magbago creates garments that elevate everyday life. The brand’s aesthetic exemplifies how fashion can go beyond mere appearance, offering both cultural enrichment and a transformative experience. Magbago’s approach serves as an exemplary model of how design can inspire individuals and communities, blending timeless beauty with modern sustainability to shape a better future.
Magbago champions inclusion through a comprehensive approach that addresses accessibility, affordability, and equitable participation in fashion. The brand’s mission focuses on providing high-quality, skin-friendly clothing that caters to women aged 25–45, particularly those with sensitive skin, a demographic often neglected by mainstream fashion brands. By combining sustainable innovation with inclusive design, Magbago ensures its products align with the values and needs of diverse consumers.

Accessibility is central to Magbago’s ethos. The brand actively makes sustainable fashion more attainable by streamlining production processes, forging innovative partnerships, and utilizing digital tools like NFC smart labels. These labels not only enhance transparency in the supply chain but also empower consumers with knowledge about the environmental impact and origins of each garment. This transparency creates trust and strengthens the connection between the brand and its customers.
Affordability is achieved without compromising quality. By collaborating with suppliers of innovative, eco-friendly materials and implementing efficient production techniques, Magbago keeps its costs competitive while maintaining sustainability standards. This ensures that more individuals can access high-quality, ethical fashion.
The “design for all” principle is evident in Magbago’s clothing, which features timeless cuts and versatile styles suited to a range of body types and preferences. By prioritizing comfort and functionality, Magbago fosters a sense of self-confidence and empowerment among its customers, encouraging them to express their individuality.
Beyond products, Magbago promotes inclusivity by engaging local artisans, independent designers, and global e-commerce platforms to broaden access to sustainable fashion. These efforts exemplify how thoughtful design, ethical practices, and affordability can create a more inclusive industry, inspiring change across communities.

Sustainability
Magbago focuses on sustainability by using innovative materials such as Orange Fiber, Banana Fabric, and Organic Hemp, sourced from agricultural waste, reducing environmental impact. NFC smart labels allow consumers to trace the environmental footprint of each garment, while biodegradable packaging, local production, and eco-friendly shipping further support sustainability throughout the product lifecycle.

Aesthetics
The design philosophy is rooted in minimalism, emphasizing clean cuts and timeless capsule designs. Natural materials like organic cotton and hemp create a balance between modern aesthetics and traditional craftsmanship. These versatile garments cater to both style and comfort, while promoting environmental responsibility and longevity.

Inclusion
Magbago fosters inclusion by designing hypoallergenic clothing for individuals with sensitive skin, free from harmful synthetic chemicals. The brand works with local artisans and suppliers, ensuring fair wages and promoting economic inclusivity. The brand’s accessible pricing model ensures high-quality, sustainable fashion is available to a broad audience.

Citizen and Civil Society Involvement
Magbago encourages citizen involvement by seeking feedback from women with sensitive skin to inform product development, ensuring the brand meets customer needs. Local communities are engaged in sourcing materials and creating products, contributing to job creation and a circular economy. Collaborations with international platforms amplify Magbago’s impact globally, empowering individuals and organizations to shape a sustainable future.

Magbago’s approach exemplifies the New European Bauhaus, combining sustainability, aesthetics, and inclusion to inspire change in the fashion industry and create a more sustainable and inclusive world.


Local stakeholders
In Bosnia and Herzegovina, Magbago works with local artisans, especially in textile production. Their involvement in crafting garments blends traditional skills with sustainable, innovative practices. This collaboration ensures product authenticity, supports local economies, and promotes fair labor practices.

Regional stakeholders
Magbago partners with sustainability-focused organizations in the Balkans, like the Festival for Different Fashion in Serbia and Prostor Hub in Croatia. These collaborations provide valuable networking, resource access, and consumer insights, which shape product development and raise awareness of eco-conscious fashion.

National stakeholders
Nationally, Magbago collaborates with entities like Orea Marketplace, Foundation 787, biodesinger Maja Halilovic (eggshell buttons and recycle packing) and Going Cardi - NFC labels . These partnerships support business growth and promote sustainable practices. They also provide financial backing, helping scale operations and achieve sustainability goals in Bosnia and Herzegovina.

European stakeholders
Magbago is connected with European platforms like COSH. These collaborations enable expansion into European markets and help Magbago connect with like-minded entrepreneurs. Other partnerships, including with Creative FLIP, UNDP, and the Western Balkans Fund, provide resources and guidance for growth.

Added value of stakeholder engagement:
Stakeholder engagement provides several advantages:
Market expansion: Partnerships help Magbago increase visibility and reach broader markets.
Community empowerment- local artisans benefit from job creation and fair labor practices.
Resource access - Stakeholder collaborations provide financial support for sustainable technologies and materials.
Reputation building -These collaborations strengthen Magbago’s reputation as a responsible, innovative brand.


Magbago’s fashion design emphasizes minimalist, versatile, and sustainable clothing, blending traditional craftsmanship with modern eco-friendly materials like banana fabric, hemp, and organic cotton. This ensures both aesthetic appeal and practicality, catering to environmentally conscious consumers.

Sustainability is at the core of Magbago’s operations. The brand uses materials derived from agricultural waste, such as hemp and orange fiber, to minimize environmental impact. Guided by sustainability experts, Magbago focuses on waste reduction, energy efficiency, and eco-conscious practices throughout the product lifecycle, reinforcing its commitment to a circular economy.

In business development, Magbago integrates entrepreneurship, marketing, and digital solutions to expand its market presence while staying true to its eco-friendly values. Collaborations with European sustainability networks enhance visibility and broaden its reach, positioning the brand as a leader in sustainable fashion.

Community empowerment is a key pillar of Magbago’s mission. By partnering with local artisans in Bosnia and Herzegovina, the brand supports fair job opportunities, strengthens local economies, and preserves traditional craftsmanship. This approach fosters social sustainability and empowers communities.

Magbago’s interdisciplinary collaboration across design, sustainability, business, and community empowerment creates a holistic model where each field enriches the others. This synergy results in products that address environmental and social needs, appealing to conscious consumers while promoting a circular fashion economy.

The added value of Magbago’s approach lies in its ability to combine innovation, sustainability, and ethical practices. By offering high-quality, eco-friendly products that support local communities, Magbago establishes itself as a forward-thinking, responsible brand committed to both people and the planet.
Sustainable materials that unlike traditional fashion brands, Magbago uses eco-friendly materials like hemp, orange fiber, and banana fabric, made from agricultural waste. These alternatives reduce environmental impact and offer biodegradable solutions, positioning Magbago as a leader in sustainable fashion.

Magbago embraces a circular economy, focusing on longevity, repair, and reuse rather than the fast fashion "take-make-dispose" model. By upcycling fibers and using eco-conscious production methods, the brand promotes sustainability and resource conservation.

Magbago partners with local artisans in Bosnia and Herzegovina, empowering communities and ensuring fair labor practices. This collaborative approach contrasts with mainstream fashion’s reliance on low-cost, exploitative labor markets, creating jobs and preserving traditional craftsmanship.

The brand’s minimalist, timeless design ethos prioritizes versatility and durability over fleeting trends. Magbago’s focus on clean lines and functional pieces appeals to consumers seeking long-lasting fashion, differentiating it from trend-driven, mass-market designs.

Each Magbago garment features an embedded NFC chip in its care label that, when scanned with any smartphone, instantly reveals the complete journey of the garment - from the farmers who grew the raw materials to the artisans who crafted it. This digital passport not only shows the environmental impact of the piece but also provides care instructions, repair history, and end-of-life recycling options, all accessible through a user-friendly mobile interface without requiring any special apps. The system automatically updates the garment's digital record throughout its lifecycle.
Magbago’s methodology integrates sustainability, innovation, community empowerment, and design excellence in a holistic, multi-disciplinary approach. The brand creates timeless, minimalist clothing focusing on comfort, durability, and versatility, using sustainable materials like hemp, banana fabric, orange fiber, milk fiber, wool, and deadstock silk. By blending traditional craftsmanship with modern techniques, Magbago ensures eco-friendly, high-quality garments while adhering to zero-waste principles, utilizing every piece of fabric to minimize waste.

Magbago’s circular economy model reduces environmental impact by sourcing materials from agricultural waste, such as hemp and orange fiber, minimizing the need for virgin resources. Garments are designed for durability and easy maintenance, encouraging upcycling and repair. Sustainable packaging made from recycled, plantable paper and buttons sourced from waste materials like eggshells, coconuts, and wood further reinforce the brand’s commitment to sustainability.

Community engagement is central to Magbago’s ethos. The brand collaborates with local artisans in Bosnia and Herzegovina, fostering economic growth and preserving traditional craftsmanship. By ensuring fair labor practices and ethical employment, Magbago strengthens local economies and guarantees responsible production.

Technologically, Magbago incorporates NFC (Near Field Communication) digital labels into its garments, offering transparency about materials, production processes, and origins.

Magbago also engages in stakeholder collaboration, partnering with regional, national, and European sustainability networks, and circular economy experts.
Magbago’s project demonstrates significant potential for transferability and replicability due to its adaptable methodology. The brand’s minimalist design process, emphasizing zero-waste principles, can be adopted by other fashion brands and artisans globally. By using sustainable materials like hemp, wool,slik, and agricultural waste fibers (e.g., orange fiber, banana fabric), Magbago minimizes fabric waste, promoting the use of every piece. This approach is particularly applicable in regions utilizing local or agricultural waste for fabric production.

Magbago’s circular economy model, which focuses on sourcing materials from waste and creating durable garments, is another replicable aspect. The brand’s use of sustainable packaging (plantable paper) and eco-friendly buttons made from waste products (eggshells) supports local economies and reduces waste. Other companies can adopt this model to reduce reliance on virgin resources, embrace upcycling and repair, and encourage sustainable production across industries.

Community engagement and ethical employment are central to Magbago’s success. By collaborating with local artisans, ensuring fair labor practices, and empowering communities, the brand promotes social sustainability. This model can be transferred to regions with traditional craftsmanship or small-scale production, fostering socio-economic development and ethical employment.

Technological integration, such as NFC digital labels, enhances transparency in Magbago’s supply chain. These tool provide consumers with information on materials, production processes, and origins, encouraging responsible consumerism. The use of NCF chips can be replicated across industries, particularly in fashion and consumer goods, to meet sustainability regulations and build consumer trust.

Magbago tackles global challenges in sustainability, ethical fashion, and community empowerment through innovative local solutions. The fashion industry’s environmental impact, marked by pollution, waste, and high resource consumption, is addressed through Magbago’s sustainable design principles. The brand uses eco-friendly materials like hemp, organic cotton, and agricultural waste fibers (banana fabric, orange fiber,milk fabric, vegan cashmere) and employs zero-waste techniques to minimize textile waste, promoting a circular economy focused on reuse and waste reduction.

The overuse of virgin resources, contributing to deforestation and resource depletion, is mitigated by Magbago’s use of waste streams, such as agricultural by-products. This reduces reliance on virgin materials and repurposes waste into valuable resources, easing pressure on natural ecosystems.

Waste management challenges are addressed through Magbago’s circular economy model, which emphasizes durable, repairable, and upcyclable products. Sustainable packaging, like recycle plantable paper, and buttons made from waste materials (eggshells, coconuts) further reduce waste, supporting our efforts toward resource efficiency.

Ethical labor practices are central to Magbago’s mission. By collaborating with local artisans in Bosnia and Herzegovina, the brand ensures fair wages, ethical working conditions, and skill development. This empowers communities, preserves traditional craftsmanship, and promotes social sustainability.

Consumer awareness is another focus. Magbago integrates NFC digital labels to provide transparency about materials, production, and origins, enabling informed, sustainable choices. This fosters responsible consumerism and aligns with global trends toward ethical consumption. Magbago’s holistic approach offers a replicable model for addressing environmental, social, and economic challenges in the fashion industry.
Magbago’s project has generated significant benefits for both direct and indirect beneficiaries, driving positive change in the fashion industry. Environmentally, the brand’s use of eco-friendly materials like hemp, banana fabric, and agricultural waste fibers has reduced reliance on virgin resources, lowering its carbon footprint. Zero-waste design principles minimize textile waste, while sustainable packaging (e.g., plantable paper) and buttons made from waste materials (e.g., eggshells) further promote a circular economy.

Magbago’s circular economy model emphasizes durability, repairability, and upcycling, encouraging consumers to extend garment lifespans and reduce waste. This approach not only minimizes environmental impact but also fosters a shift toward sustainable consumption.

Community engagement is a cornerstone of Magbago’s impact. By collaborating with local artisans in Bosnia and Herzegovina, the brand supports fair wages, preserves traditional craftsmanship, and strengthens local economies. This ethical employment model empowers workers, promotes social sustainability, and sets an example for other businesses to follow.

Transparency is another key benefit. Magbago’s NFC digital labels provide consumers with detailed information about materials, production processes, and garment origins, enabling informed, ethical purchasing decisions. This transparency fosters responsible consumerism and raises awareness about sustainable fashion.

The brand’s growth reflects its success. Magbago’s values-driven approach has garnered customer loyalty, repeat purchases, and an expanding customer base. Indirectly, the project has created ripple effects, inspiring other businesses to adopt ethical practices and providing economic opportunities in local communities. Educational initiatives, such as workshops and online platforms, further amplify Magbago’s impact by spreading awareness about sustainable fashion practices to a broader audience.