
Reet Aus, PhD, is a sustainable fashion designer who uses industrial upcycling to reduce the fashion industry’s impact on the environment by circulating fabrics leftover from mass production back into production using the design. In mass production, an average of 25-40% of new fabrics are considered pre-consumer waste and end up in landfills. Reet Aus uses a science-based production model UPMADE® and for the first time, she produced a collection from pre-consumer leftover fabrics in Europe.