New European Bauhaus Prizes

Please select the award category under which this application is being submitted.

Enhancing Circularity, Sustainability, and Innovation

Project title

KENTROY YEARWOOD eco-conscious

Full Project Title

KENTROY YEARWOOD Be an alternative choice of avant-garde design, focussing on sustainability.

Describe your project in a short and engaging way. This will be used in communication towards the public.

Our PROJECT is based and introduced in avant-garde fashion movement, where we focus on experimental aesthetics with a limited offer, only produced locally and from sustainable materials, high quality deadstock & regenerated qualities.
We create a sense of scarcity and high desire among our consumers.
We are leveraging a unique fusion of urban culture and avant-garde design with tailoring technique, to establish a distinct brand identity within the inner circle of avant-garde fashion.

Where was your project implemented?

Netherlands

At which level is the project implemented? (e.g., does the project cover the entire national level, one or several regions, city(ies)/village(s) etc.)

Regional

Please indicate which region(s)

- Local atelier
- Local + EU manufacturer
- international sourcing suppliers
- Local raw material sourcing + development
-International washings & treatment

Does your project address mainly urban or rural issues?

It addresses urban-rural linkages

Does your project involve a physical transformation of the built environment (hard investment), or does it focus on other types of transformations (soft investments)?

It involves a physical transformation of the built environment (hard investment)

Is your project fully completed?

Yes

Please indicate the date your project was completed

2025-11-10

Has your project benefited from EU programmes and/or funds?

Has your project received an EU prize that included a monetary award?

Are you interested in participating in the ‘Water Resilience’ special prize?

Please indicate on whose behalf you are submitting the application. This name will be used in all communications and will appear on certificates and any official material. Please enter the main person(s) or organisation(s) responsible for the project. You may list up to 3 individuals/organisations.

Individual

TELL US ABOUT YOUR PROJECT Please provide a comprehensive summary of your project. Make sure to focus on already achieved results as well as long term impact(s).

Comprehensive Summary:
Kentroy Yearwood is a sustainable fashion brand focusing on avant-garde designs using deadstock materials, promoting circularity and waste management. The brand aims to inspire and motivate consumers while tackling environmental challenges. Long-term impact includes reducing textile waste, promoting eco-friendly fashion, and creating a new narrative in sustainable luxury fashion industry.

TELL US THE STORY YOUR PROJECT How did your project come about and how was it implemented on the ground.

Kentroy Yearwood emerged from the need to address textile waste and promote sustainability in fashion. Implemented locally in Amsterdam, the brand collaborates with technicians, developers, and textile creators to source deadstock materials and produce unique garments from discarded waste, dead-stocks and regenerated qualities.
Main themes: Sustainability, Avant-Garde, Circularity, Waste Management, Innovation

Please indicate the main themes of your project with 5 key words.

waste management

Please indicate the main themes of your project with key words

circular eco-economy

Please indicate the main themes of your project with key words

local production

Please indicate the main themes of your project with key words

low footprint impact

Please indicate the main themes of your project with key words

beautiful design

NEB value: Sustainability How does your project concretely address environmental, social, cultural, or economic challenges and opportunities? In what way can your project be considered exemplary in terms of sustainability?

The primary motivation is to deliver relevant, durable garments that inspire, insulate, and protect, while tackling waste management and sustainability issues. The brand aims to excite and motivate pioneers of every generation, inspiring creative thinkers and mindful consumers to make informed choices.
Sustainability:
The project addresses environmental challenges by using deadstock materials, reducing waste, and promoting circularity. It's exemplary in sustainability due to its focus on eco-friendly materials, local production, and transparent practices.

NEB value: Aesthetics How does your project concretely contribute to making life more beautiful for people, communities and neighbourhoods – both in the everyday and in the longer term? How does your project contribute to creating a sense of belonging and care for the place? In what way can your project be considered exemplary in terms of aesthetics?

Kentroy Yearwood contributes to making life more beautiful by creating unique, avant-garde pieces that inspire individuals. The brand promotes a sense of belonging by connecting customers to the product's origins and values. It's exemplary in aesthetics due to its innovative blend of traditional and modern design principles. Our materials, sampling developments and productions are locally made and produced. where these manufacturers provides employments which is normally outsourced..

NEB value: Inclusion How does your project concretely address challenges and opportunities related to accessibility and affordability for all? How does it promote inclusive governance systems, design for all principles, or new societal models? In what way can your project be considered exemplary in terms of inclusion?

The project addresses accessibility and affordability by planning an accessible sub-line and supporting local production. It promotes inclusive governance by collaborating with local artisans and suppliers. The brand is exemplary in inclusion due to its efforts to broaden access to sustainable fashion, gender fluidity and a strong focus on cultural universality.

NEB working principles: Participatory How has your project involved citizens, communities and civil society organisations who benefit from your project, or are affected by it? What was their role and level of involvement? What has been the impact of their involvement in the project?

Citizens and communities are involved through collaborations with local artisans and suppliers. Their involvement has promoted cultural exchange and community pride.
Companies We've Worked With:

• BABA MUNTIR,
The Netherlands, Sampling atelier + Manufacturer
Fashion-Lab (Italy): Manufacturer, benefits from sustainable production practices and innovative design collaborations.
I-did, The Netherlands: i-did Factory, textiles are given a second life,they process discarded workwear, natural materials, and other textile streams into sustainable felt. This felt forms the basis for all our products.
• Fimatex (Italy): Manufacturer, gains from eco-friendly textile production and reduced waste.

• MCPR-partners (Portugal): Manufacturer, benefits from sustainable supply chain practices and innovative textile solutions.

• Fertek (Turkey): Manufacturer, benefits from collaborations on sustainable textile innovation.

• Concordia (Belgium): Weavers, benefits from eco-friendly textile production and collaborations.

• Boerenbont-hallen (Netherlands): Trader, benefits from promoting sustainable textiles and reducing waste.
• Driessen-stoffen groothandel (Netherlands): Trader, gains from eco-friendly textile sourcing and collaborations.

NEB working principles: Multilevel governance How were stakeholders at different levels (local, regional, national, and European) involved in the design and implementation of the project? What was their role and level of involvement? What was the added value of their engagement?

Multilevel Governance:
Stakeholders at local, regional, and European levels are involved through partnerships with suppliers, manufacturers, and distributors. Their engagement has added value by promoting sustainable practices and local economic growth.
See participatory..

NEB working principles: Transdisciplinary What disciplines and/or knowledge fields (e.g architecture, design, engineering, social sciences, arts, education, digital technologies, environmental sciences) were reflected in the design and implementation of your project?

Trans-disciplinary:
The project reflects disciplines such as design, engineering, social sciences, arts, and environmental sciences in its implementation.
Our main discipline focus are design, engineering, and waste management which fall under environmental.

BUSINESS MODEL Please describe the business model behind your project. What makes your project financially sustainable over time (e.g. activities generating revenues, public funding, donations, crowdfunding, specific financial instrument, etc.)?

Business Model:
The business model focuses on selling unique, high-end pieces and planning an accessible sub-line. Financial sustainability is achieved through sales, collaborations, and promoting sustainable fashion practices.
In our current situation we are are working on boosting our sales by:
1. Opening our first online store
2. Preparing 2 pop-up stores the next 6 months, +
3. Business to business sales, during the fashion-weeks paris.

SCALABILITY Which elements of your project could be replicated or transferred to other places, groups of beneficiaries, or contexts (e.g. aspects of the methodology, technology, processes, products, tools, or key learnings etc.)?

Scalability:
Elements that could be replicated include the use of deadstock materials, local production, and collaborative partnerships. The methodology can be transferred to other contexts, promoting sustainable fashion globally.
our business, reseach & development are open iterseted parties be used and implemented and used as case-study for future brands developers, ect...

Web link

https://kentroyyearwood.com

Please attach at least 6 high resolution images (or other types of visual representations, if images are not possible) to your application.

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