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Shaping a circular industrial ecosystem and supporting life-cycle thinking

The Invisible Visible
The Invisible Visible – Waste is About Knowledge, Trust and Beauty
Sustainable and inclusive city transformation has to tackle every aspect of the urban environment. Waste containers and waste generation are an inherent part of every community, and correct sorting of waste alongside with accountability for responsible practices and reduction targets, are pivotal to enable the transition towards circularity and sustainability.
This is what “The Invisible Visible – Waste is About Knowledge, Trust and Beauty” is set to achieve.
EU Member State, Western Balkans or Ukraine
Estonia
Local
Tallinn
No
No
It addresses urban-rural linkages
It refers to other types of transformations (soft investment)
Yes
2023-11-01
No
No
No
As a representative of an organisation
Yes

It is a project about bringing state-of-the-art hardware and software components to people and therefore catalysing their proactive engagement to increase knowledge, build trust and make waste container contents beautiful.
The project’s vision is to enable a united global front of citizens to steer the need of responsible waste management practices and waste accountability to make even the invisible aspects of cities and urban development beautiful, sustainable, and doing so together.
The project employed a collective effort of a growing SME WasteLocker utilising its technological innovation with one of Tallinn City’s municipalities, Nõmme. Project included 3 apartment unions, 5 public waste collection points, and Kivimäe Elementary School. Throughout the project, a collaboration with the Food Bank (Toidupank) in Estonia was initiated.
The most marginalised and vulnerable groups of citizens have to be engaged, specifically children, elderly people, and people with low incomes.
The innovativeness of the project is underpinned by a substantial shift in how urban development and sustainability in cities are seen. Waste containers are an indisputable part of every city, yet they have developed a reputation of being the unattractable part mostly due to their unpleasant contents. In a society embracing circularity, such a stance is in need of change.
Another aspect of innovativeness was determined by the tools used within the project scope. WasteLocker utilised two of it’s unique solutions, both capable of detecting waste amounts and consistency from an image and then feedbacking each stakeholder. At apartment unions and public waste containers, citizens were taking themselves pictures of waste containers’ contents. At the elementary school, WasteLocker’s sensor module was installed, developed in collaboration with IoT experts from Siemens, Philips and the European Institute of Technology. The project boasted innovativeness in methods and focus areas.
trust
beauty
waste
knowledge
resilience
The value of sustainability was met by the project’s focus topic as well as the execution. The project was about increasing the purity of waste generated in the city through education and direct engagement of the citizens. Another important part was decreasing food waste based on detailed image recognition and pattern analysis at the school canteens. Despite the project still being in its execution phase, up-to-date results showcase that up to 12% increase in material purity at apartment unions was observed and achieved.
As well as the project scope, execution was performed with some of the highest sustainability practices in mind. The methods of feedbacking and education used were solely digital and did not require any paper material to be sent out. In addition, the solution to collect image data employed at the apartment unions and public collection points did not require any hardware and utilised existing resources – people’s own smartphones. This was one of the reasons, apart from the increased engagement aspect, that proved decisive when opting for this data collection technique.
The project aims to bring aesthetics to the invisible and yet irreplaceable part of the city environment, waste containers and their contents. Reimagining of what has been prioritised when designing sustainable and resilient public spaces, imposing a new level of beauty to the once disregarded and unattractive, hidden parts of the city.
“The Invisible Visible – Waste is About Knowledge, Trust and Beauty” aims not just to make waste containers and their contents beautiful but also to take the essence of waste depositing and the inner feelings of seeing and passing by a waste container a pleasant want. Where the rooted experience of dirt is replaced with cleanliness, and the mere need to throw away something useless with a possibility to give a new life in the form of secondary raw material.
The project was based on the following objectives:
Engage and educate at least 5000 citizens.
Raise awareness and increase material purity at apartment unions by at least 7%.
Decrease the amount of food waste by at least 10%.
The most marginalised and vulnerable groups of citizens have to be engaged, specifically children, elderly people, and people with low incomes.
Embedding downstream processes into a circular economy remains of vital importance in the green transition. The project focused on specifically shifting every citizen's perspective from obsolescence and waste being a redundant, unattractive item, to consumption-based-on-needs and waste being imperative secondary material. Long-term thinking was increased to make waste containers and their contents a stance of importance rather than of rejection in the urban environment.
The "Invisible Visible – Waste is About Knowledge, Trust, and Beauty" project significantly involves citizens in reshaping urban waste management. Here's how their participation shaped the project:

Direct Participation in Waste Sorting:

Residents of Nõmme used their smartphones to photograph waste, feeding into WasteLocker's image detection system. This active role in waste segregation directly improved material purity and heightened environmental awareness.
Educational Initiatives:

Focused efforts at Kivimäe Elementary School educated young students about responsible waste management, instilling early awareness of sustainability and circular economy principles.
Engagement of Marginalized Groups:

The project specifically included children, the elderly, and low-income individuals, ensuring its reach and benefits to diverse community members. This approach enriched the project's effectiveness and inclusivity.
Community Involvement:

Participation extended to apartment unions and public waste collection points, involving a broad demographic. This collective engagement fostered community ties and a shared responsibility towards sustainable waste practices.
Feedback and Refinement:

Citizen contributions in data collection and feedback refined the project’s technological tools, enhancing user-friendliness and efficiency. Real-time feedback empowered individuals in making informed waste sorting decisions.
Stakeholder Involvement:
Local Level - Nõmme Municipality and Citizens:

At the local level, the Nõmme municipality in Tallinn and its residents were key stakeholders.
Residents participated actively in waste sorting using the technology provided, directly influencing data collection and project outcomes.
The municipality facilitated the project’s implementation in public spaces and residential areas, proving crucial for its accessibility and reach.
Regional Level - Educational Institutions and Civil Society Organizations:

Kivimäe Elementary School represented the regional stakeholder, integrating the project into their curriculum, thereby educating students about sustainable waste management.
Civil society organizations like the Food Bank in Estonia played a role in promoting the project’s objectives and involving more citizens.
National Level - WasteLocker and Technology Partners:

WasteLocker, an SME, was instrumental in bringing technological innovation to the project.
Collaboration with national tech experts from companies like Siemens and Philips enriched the project with high-end technological solutions.

Added Value of Engagement:
Local Engagement: Ensured the project was grounded in community needs, enhancing its relevance and effectiveness.
Regional Contribution: Amplified educational impact, creating a ripple effect of awareness and behavioral change in young citizens.
National Collaboration: Brought cutting-edge technology and expertise, essential for the project’s innovative approach to waste management.
European Involvement: Provided financial and strategic support, aligning the project with broader sustainability goals and increasing its visibility and impact.
Disciplines and Knowledge Fields:
Environmental Science & Sustainability: Guided sustainable waste management practices and strategies.
Technology & Engineering: Focused on developing WasteLocker's innovative waste detection solutions, involving experts from companies like Siemens and Philips.
Education & Social Sciences: Essential for creating engaging educational programs, particularly in schools.
Public Administration & Urban Planning: Ensured the project's alignment with local urban development plans and regulations.
Information Technology & Data Analysis: Central to software development for image recognition and data analysis.
Interdisciplinary Interaction and Value:
Collaborative Workshops and Meetings: Regular interactions among these experts facilitated idea exchange and integrated solution development.
Innovative Solutions: Merging environmental science with technology led to advanced, user-friendly waste management tools.
Effective Educational Programs: The amalgamation of educational insights with social sciences ensured that learning initiatives were effective and inclusive.
Practical Urban Integration: Collaboration with urban planners and public administrators enabled the project's smooth implementation in public spaces.
Data-Driven Approach: IT and data analysis expertise ensured decisions were backed by accurate, real-time data.
This multidisciplinary approach enriched the project, blending technical innovation, educational outreach, and practical urban application. It ensured the project's relevance, effectiveness, and sustainable impact on urban waste management, demonstrating the power of collaborative, cross-field engagement.
Advanced Image Detection Technology:

Utilizing state-of-the-art image recognition software developed by WasteLocker, the project surpasses traditional waste sorting methods. This technology allows for accurate identification and categorization of waste materials, a significant advancement over conventional manual sorting.
Public Participation in Data Collection:

The project uniquely involves citizens directly in data collection, leveraging their smartphones to photograph waste. This participatory approach not only aids in data gathering but also fosters community engagement and awareness about waste management.
Educational Integration at Schools:

Incorporating waste management education in school curriculums, as seen at Kivimäe Elementary School, goes beyond typical awareness campaigns. It instills sustainable practices from a young age, shaping future generations' attitudes towards waste.
Inclusive and Holistic Approach:

The project's focus on including marginalized groups like children, the elderly, and low-income individuals in its initiatives ensures a more inclusive and comprehensive approach to waste management, often overlooked in mainstream projects.
Collaboration Across Sectors:

The synergy between various sectors, including public administration, education, technology, and civil society, is more integrated than typical waste management projects. This transdisciplinary collaboration enhances the project's efficacy and scalability.
Sustainable and Digital Feedback Methods:

Employing digital and sustainable methods for feedback and education, without relying on paper-based materials, aligns with modern environmental standards and reduces the project's carbon footprint.
Real-Time Feedback and Improvement:

The project's capability to provide real-time feedback on waste sorting efficacy and adapt accordingly is a leap forward from static waste management systems.
Technological Innovation:

Central to the project was WasteLocker's advanced image detection technology. Residents used their smartphones to capture images of waste, feeding data into a system that identified and categorized waste materials for improved sorting and recycling.
Community Engagement:

The project actively involved local residents in Nõmme municipality. By participating in the data collection process and adhering to improved waste sorting practices, they played a direct role in enhancing the project's impact.
Educational Programs:

A significant aspect of the methodology was the integration of waste management education into the curriculum of Kivimäe Elementary School. This approach aimed to instill sustainable practices in young students, fostering long-term awareness and behavior change.
Inclusivity in Participation:

Special attention was given to include marginalized groups such as the elderly, children, and low-income individuals, ensuring the project's benefits were accessible to all community members.
Collaborative Efforts:

Collaboration with various stakeholders, including technology experts, educators, and municipal authorities, was crucial. This multi-faceted approach ensured the project was well-rounded and effective.
Feedback and Continuous Improvement:

Real-time feedback from the waste sorting activities was used to continually improve and adapt the project, ensuring its effectiveness and sustainability.
Image Detection Technology:

The project's core technology, involving smartphone-based image detection for waste sorting, can be easily adopted in other urban settings. This technology is scalable and adaptable to different types of waste management systems.
Community Engagement Model:

The participatory approach used in engaging local residents can be replicated in other communities. This model of involving citizens in environmental initiatives fosters ownership and enhances the effectiveness of such programs.
Educational Programs in Schools:

Integrating waste management education into school curriculums is a transferable aspect. This approach can be tailored to various educational contexts to instill sustainable habits in young students.
Inclusive Approach:

The project’s focus on including diverse groups, particularly marginalized communities, can be a model for other projects aiming for social inclusivity in environmental initiatives.
Collaborative Framework:

The multi-stakeholder collaboration model, involving technology experts, educators, and local authorities, can be replicated in other regions. This ensures a holistic approach to project development and implementation.
Feedback and Improvement Processes:

The use of real-time feedback for continuous improvement is a practice that can be implemented in other environmental projects, ensuring adaptability and sustainability.
Public Awareness and Behavioral Change Strategies:

The methods used to raise public awareness and induce behavioral change, such as campaigns and interactive activities, can be adapted to different cultural and social contexts.
Environmental Degradation and Pollution:

By improving waste sorting and reducing contamination in recyclables, the project tackles a significant global issue of environmental degradation. Cleaner waste streams mean less pollution and a reduced burden on landfills and waste processing facilities.
Climate Change:

Effective waste management plays a crucial role in mitigating climate change. By enhancing recycling rates and reducing waste, the project contributes to lower greenhouse gas emissions associated with waste decomposition and incineration.
Resource Scarcity and Circular Economy:

The project promotes the principles of a circular economy by turning waste into a resource. Improved sorting leads to better recycling, helping to conserve natural resources and reduce the demand for raw material extraction.
Social Inclusion and Equity:

By involving marginalized groups in waste management initiatives, the project addresses social equity. It ensures that sustainable practices are accessible and beneficial to all community members, regardless of their socio-economic status.
Education and Behavioral Change:

The project's educational component, especially in schools, addresses the global challenge of fostering sustainable habits. Educating young people about responsible waste practices ensures a long-term impact on global sustainability efforts.
Innovation and Technology Transfer:

By implementing cutting-edge waste detection technology, the project contributes to global innovation in waste management. The technology and practices developed can be adapted and transferred to other urban areas worldwide, multiplying the project's impact.
Urban Sustainability:

With a growing global urban population, the project's focus on urban waste management offers a model for sustainable city living. It demonstrates how cities can effectively manage waste, a critical component of urban sustainability.
Key Results and Outcomes:
Enhanced Waste Sorting and Recycling: Improved sorting accuracy led to higher recycling rates, reducing contamination in recyclables.
Decrease in Waste Generation: Notable reduction in overall waste, particularly food waste, achieved through educational and awareness initiatives.
Behavioral Change in Waste Management: Shift in public attitudes and practices towards waste, especially among students, fostering long-term sustainable habits.
Technological Advancements: Development of advanced image detection solutions by WasteLocker, setting new standards in waste management technology.
Benefits for Beneficiaries:
Direct Beneficiaries (Local Residents and Students):
Residents experienced a cleaner environment and enhanced quality of life.
Students at Kivimäe Elementary School gained valuable knowledge on sustainability, influencing future behaviors.
Indirect Beneficiaries (Wider Community and Environmental Sector):
Broader community benefits from a more sustainable urban setting and reduced environmental impact.
The environmental sector gains an innovative model for waste management, applicable in other regions.
Overall Impact:
Community Engagement and Inclusion: The project's inclusive approach promoted community unity and ensured accessibility of sustainable practices to diverse groups.
Alignment with Global Sustainability Goals: Contribution to global goals by enhancing sustainable urban practices, reducing waste, and promoting responsible consumption and production.
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