CO2morrow
Basic information
Project Title
Full project title
Category
Project Description
100 companies produce 71% of the world’s CO2. Well, big polluters need big ideas.
We’ll create an ecosystem based on transparency: we identify and transform problems into briefs, 90 million European students work together to transform those briefs into ideas, we transform those ideas into actionable items and give them back to big companies for free, while the whole world watches.
Together with schools and unis, we’ll give the consumers of tomorrow the power to reduce companies’ CO2 emission.
Project Region
EU Programme or fund
Description of the project
Summary
CO2morrow focuses on reducing CO2 emissions through education and transparency: we create publicly accessible solutions for companies on how to reduce their CO2 emissions with the help of European students through educational and academic programs. Our goal is to develop and implement solutions to help businesses. We want to encourage companies to become more sustainable with the help of 90 million students European students who are going to shape the future business market.
Steps:
1 – We collect data on companies regarding their CO2 emissions and identify key problems with the help of scientists, engineers and architects.
2 – We create briefings for students based on those key problems.
3 – Those briefings are published on our website with an invitation for schools and universities to get engaged. They introduce those briefings in their hackathons, workshops and classes so that students can use their creativity to solve company’s problems.
4 – We collect students’ ideas, consolidate them and turn them into actionable items.
5 – Those actionable items are put together as recommendations and provided to the company for free. As a Creative Agency we will provide support to the company on how to apply those solutions, in case companies choose to improve.
6 – At the same time we’ll make those solutions accessible to the public. Any other organisation with similar challenges will be able to download this information as white papers and case studies through our app or website.
7 – The entire process – from the investigation of the companies’ CO2 emissions and the development of proposed solutions by the students, to the company’s reaction to those proposed solutions – is posted on social media. This creates transparency and generates additional pressure on companies.
Companies now have two options: either they accept the students' suggestions and make an effort to reduce their CO2 emissions, or they do not react and discredit themselves.
Key objectives for sustainability
In 2017, the Guardian issued a headline: “100 Companies are responsible for 71% of carbon emissions”, which means that companies are not doing enough to reduce CO2 emissions and still people keep buying what they are selling.
There are a lot of organizations that are exposing companies who aren’t environmentally friendly, but it’s not enough. Pointing fingers is not enough, we need action to make a systemic change.
Hence, we want to actually educate companies on how to reduce their CO2 emissions. We don’t want to make war, we want to help them with love.
According to the United Nations climate reports, “Global net human-caused emissions of carbon dioxide (CO2) would need to fall by about 45 percent from 2010 levels by 2030, reaching ‘net zero’ around 2050.”
If companies apply our ideas and change their structures in order to reduce CO2 emissions, it will have a massive impact in the world. Consumers are becoming more and more demanding in terms of sustainability, and we firmly believe that companies will not stand still if the whole world is watching them.
In addition, by creating an ecosystem where students – the consumers of the future – use their creativity to generate new solutions, we are building a more informed, motivated, engaged and sustainable society.
Having that said, a perfect day for us would be:
- Students get engaged and interested in changing the world and use their creativity to generate new solutions. That feeling of responsibility stays with them forever and a new generation of sustainable consumers takes over.
- Companies listen to us and change their practices, reducing CO2 emissions, becoming more sustainable and taking active part in fighting climate change.
Key objectives for aesthetics and quality
CO2morrow acts as an intermediary between companies and young creative people from Europe who want to do their part to stop climate change. Working with students is the fundamental part of our concept.
The European students who are briefed are given a platform to develop ideas in collaboration with other students. What they come up with will not remain just a vague concept; they will be able to see their ideas implemented and thus help reduce global CO2 emissions caused by big companies. They develop solutions for companies whose products (e.g. Nike) they like to buy, wear & consume. The desire to help such companies is naturally greater because of the identification between the brand and the consumers, i.e. the students. Also, they experience what it is like to work together, with other like-minded people, for the continued existence of the planet.
Briefings are set up in such a way that the problems listed in them are sent specifically to universities whose subject orientations fit these problems. Illustrated: If, for example, a company's CO2 emissions in the production sector are extremely high, the briefing from CO2morrow is sent to an university specialising in mechanical engineering so that the budding engineers there can develop concepts for new, more environmentally friendly production lines.
Finally, since all steps, from the student’s briefing to the potential implementation of ideas / measures are documented on social media, anyone interested who is not actively involved can also experience the process via Instagram, Facebook etc.
Key objectives for inclusion
We are talking about 90 million students from all kinds of schools and universities, working together for the same goal. We are also talking about those student’s families, which are included in the process indirectly by the students’ influence.
We are talking about international companies with international scope and workers from all over the world. Companies that have millions of buyers, who will also be impacted by possible changes.
Literally every person in the world can download the solutions we create for the companies.
A management student from Ukraine can create a genius solution that, together with a brilliant gadget invented by a Spanish engineering student, can reduce Coca-Cola’s CO2 emissions. Anything is possible.
We believe that good ideas can come from anywhere, we just have to give people the chance and the right platform.
That’s what we’ll do.
Innovative character
CO2morrow is innovative because:
- We are bringing the consumers of the future and the companies together. One consumes and the other produces. One has the knowledge and motivation to create change and the other has the responsibility to change.
- We are the first non-profit creative agency that gives students the chance of having a direct influence on companies' decisions.
- We will have access to 90 million people. That represents an unprecedented creative power.
- We are treating companies with love and giving them solutions for free.
- We are leaving companies in a tough spot because the world will be watching the whole process.
