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New European Bauhaus Prizes

Fashion Community Helsinki

Basic information

Project Title

Fashion Community Helsinki

Full project title

Fashion Community Helsinki

Category

Regaining a sense of belonging

Project Description

Fashion Community Helsinki threads Finnish fashion into a global tapestry. As the connecting thread in our tight-knit industry, we support designers, foster collaboration, and create opportunities with values of community, diversity, and sustainability. Beyond clothing, fashion is culture and art. We cultivate creativity for an equal society where everyone has a seat at the table. Our events breathe life into community spirit, forging connections beyond seams and championing sustainable fashion.

Geographical Scope

Local

Project Region

Helsinki, Finland

Urban or rural issues

Mainly urban

Physical or other transformations

It refers to other types of transformations (soft investment)

EU Programme or fund

No

Description of the project

Summary

Fashion Community Helsinki is a dynamic movement with a mission that extends beyond the runway, aiming to elevate Finnish fashion expertise locally and globally. The community is founded on core values of community, diversity, inclusivity, sustainability, and curiosity, fostering an environment where creativity flourishes, and ideas are nurtured and encouraged.

The project's overall aim is to promote Finnish fashion as an integral expression of culture and art. The target group includes not just professionals and enthusiasts in the Finnish fashion scene, creating a platform for collaboration and unlocking new opportunities, but also the audience, such as local citizens visiting our events.

The achieved results encompass a strong presence in Helsinki's design scene, highlighted by our distinctive flagship concepts and events like ‘Sample Sale’ (a sales event) and ‘Fashion Walks’ (a contemporary fashion show). Additionally, our fashion exhibitions, all three of which stand as a testament to our dedication to showcasing the finest in Finnish fashion. The community promotes sustainability at the conceptual level, with designers advocating for responsible material choices, favoring recycled and upcycled materials, and crafting garments locally in Finland.

The project aligns with New European Bauhaus values by enriching the cultural landscape of Finland through its promotion of fashion as an art form. It contributes to sustainability by championing responsible production and material choices. Inclusivity is fostered through events that encourage dialogue across cultures and disciplines, celebrating diversity in the fashion scene. Fashion Community Helsinki embodies the spirit of the Bauhaus movement, responding to needs beyond functionality by creating a vibrant and collaborative space for the fashion community to thrive.

Key objectives for sustainability

Designers within the community prioritize recycled and upcycled materials, minimizing the environmental impact of their creations. This commitment to sustainable material choices reduces the reliance on new resources and promotes a circular economy.

Crafting garments locally in Finland demonstrates a dedication to reducing the carbon footprint associated with transportation. This approach aligns with sustainability goals by supporting local craftsmanship and minimizing the environmental impact of long-distance shipping.

By creating the events the community supports and encourages emerging professionals to execute creativity. By providing a platform Fashion Community Helsinki contributes to support of more sustainable practices within the industry.

The flagship ‘Sample Sale’ events during Helsinki Design Week not only showcase the best of Finnish fashion but also provide a platform for the public to directly connect with designers. This direct interaction fosters an appreciation for the value and longevity of high-quality, locally-produced garments, encouraging a shift towards more sustainable consumer choices.

The community's commitment to sustainability is not a short-term trend but a conceptual foundation. By embedding sustainability into the core values of the community, Fashion Community Helsinki sets an example for the fashion industry at large. The long-term vision ensures that sustainability remains a guiding principle in shaping the narrative of Finnish fashion.

Fashion Community Helsinki can be considered exemplary in the context of sustainability due to its holistic approach. From the choice of materials to local production and supportive platform, the project addresses multiple facets of sustainability. The emphasis on long-term vision ensures that sustainability is not a temporary trend but an enduring commitment, setting a standard for the broader fashion industry to follow.

Key objectives for aesthetics and quality

The project aims to position fashion as an integral expression of culture and art. By celebrating and promoting diverse talents and styles, Fashion Community Helsinki contributes to a rich cultural tapestry.

The community organizes events that go beyond traditional showcases. Our events provide inclusive spaces where people from different cultures, genders, and ages can engage. We achieve this through an open application process and curation of participating designers in our events. By ensuring a diverse range of designers, we craft events that cater to a broad audience, offering something for everyone to discover and appreciate. These experiences contribute to a sense of belonging and cultural exchange within the fashion community.

The core values of curiosity and creativity are at the core of the community. By fostering an environment that nurtures ideas and encourages creativity, Fashion Community Helsinki ensures a constant flow of innovative designs. This commitment to curiosity is a boon for our designers, allowing them to perpetually infuse innovation into their creations. They experiment with materials, diverse techniques, colors, and distinctive elements such as gender-free designs and other interesting cuts. This collective effort enhances the overall aesthetic experience for individuals engaging with Finnish fashion.

The flagship ‘Sample Sale’ events offer an immersive experience allowing the public to directly engage with designers. Our goal is to create an interactive platform where designers showcase and sell their pieces, while visitors have the opportunity to dress in and experience these unique creations.

The focus on cultural expression, inclusivity, and curiosity, creates a vibrant and enriching environment for individuals engaging with Finnish fashion. By going beyond traditional fashion paradigms, the project sets a standard for how fashion can be a culturally significant and aesthetically pleasing experience for people.

Key objectives for inclusion

The community actively promotes diversity in its events and showcases, ensuring representation across cultures, genders, and age groups. This commitment to diverse representation fosters a sense of belonging and inclusivity within fashion.

‘Sample Sale’ event serves as a platform for the public to directly connect with designers and acquire one-of-a-kind pieces. This approach democratizes access to unique and high-quality fashion, making it more inclusive for a broader audience.

The community encourages designers to adopt "design for all" principles, creating fashion that is not limited by age, gender, or other traditional boundaries. This approach aligns with the inclusive vision, ensuring that fashion is accessible and appealing to a diverse range of individuals.

‘Fashion Walks’ event is a meaningful concept because it promotes the approachability of fashion. We bring the idea of what fashion can be closer to people, making it a part of their everyday lives. Models and clothes are not viewed from a seated and distant perspective; instead, the model comes to stand beside you. In past Fashion Walks, there have been instances where both models and everyday individuals strolled through diverse settings. This could involve surprising people at a restaurant by making an entrance adorned in striking design creations and interacting with them. Another scenario might be the sudden appearance at a sales event with thousands of visitors, where models walked alongside them, engaging with the crowd within the event space.

Fashion Community Helsinki can be considered exemplary in the context of inclusion by actively addressing various facets of accessibility. The project sets a standard for how the fashion industry can break down barriers and become more accessible and welcoming to a broader audience. In doing so, it contributes to the development of new societal models that prioritize inclusivity and diversity.

Results in relation to category

With limited recognition and support networks for designers, this initiative stands out as a driving force for unity and awareness in the country's compact fashion scene. Addressing the lack of network, the Fashion Community focuses on collective empowerment, aiming to revolutionize the industry by providing not just a platform but a transformative experience. The project unfolds as a dynamic story, working towards a more accessible pathway for engaging with designers and fostering professional opportunities. Evolving with each event, the project becomes a dynamic entity that adapts and expands, successfully bridging the gap between designers and citizens.

For the community, Fashion Community Helsinki champions diversity, fostering an inclusive environment where individuals are authentically celebrated. The positive reception from visitors contributes to the creation of a resilient and vibrant community spirit. 'Fashion Walks' further exemplifies the project's ability to create culturally immersive experiences within Helsinki.

The outcomes speak volumes about the project's success, drawing consistent participation from 30-40 designers in flagship events, forging collaborative partnerships with key industry players, and integrating seamlessly into Helsinki's design scene. The community's growing recognition is evident in the increasing number of local attendees at each event.

The impact extends to economic empowerment, with designers actively contributing to the financial strength of the community through product sales and rentals. The events not only serve as platforms for fashion but also encourage creative work and entrepreneurship within the industry.

Fashion Community Helsinki solidifies its institutional standing with the establishment of an association. Serving inspiration, the project inspires continued development and improvement, marking a significant chapter in the evolution of the Finnish fashion industry.

How Citizens benefit

Citizens have an integral role in Fashion Community Helsinki and their involvement is multifaceted, impacting the project in significant ways.
Local citizens are invited and encouraged to actively participate in the community's events. Their engagement goes beyond being mere spectators; they become an integral part of the vibrant gatherings, fostering a sense of community and shared experience.

‘Sample Sale’ events provide a unique opportunity for citizens to directly interact with designers. This direct engagement not only allows individuals to acquire unique fashion pieces but also creates a personal connection with the designers. By being able to communicate with the creators and understanding the idea behind the fashion piece and how it has been created, we believe this enhances the overall impact of the fashion experience.

The ‘Fashion Walks’ concept is presented in a public space, without an entrance fee, therefore welcoming everyone to enjoy the fashion presentation. We aim to offer experiences for everyone and eliminate the exclusivity that has been traditionally seen in fashion shows.


The community extends its educational initiatives to civil society, offering insights into the fashion industry and sustainable practices. Fashion Community Helsinki empowers citizens to make informed choices and contribute to a more sustainable and inclusive fashion culture. During our events, we promote our designer's craftsmanship and transparent design processes.

Overall, citizens are not passive beneficiaries but active contributors to the success of Fashion Community Helsinki. Their involvement enriches the project by bringing diverse perspectives and ensuring that the fashion community remains relevant and responsive to the needs and aspirations of the broader society it serves.

Physical or other transformations

It refers to other types of transformations (soft investment)

Innovative character

By promoting Finnish fashion as an integral expression of culture and art, the project transcends the conventional view of clothing as mere commodities. This innovative perspective is positioning fashion as a form of creative expression beyond mainstream trends by increasing diverse cultural scenery.

Project fosters a collaborative and community-centric model. This approach creates a supportive ecosystem where professionals and enthusiasts come together, share knowledge, and unlock opportunities collectively, which challenges the traditional competitive nature of the fashion industry.

Fashion Community Helsinki goes beyond token sustainability efforts by making sustainability a conceptual foundation. Designers advocate for responsible material choices, favoring recycled and upcycled materials, and locally crafted garments. Commitment to sustainability is an integral part of the project's identity.
Project includes events that go beyond traditional showcases, celebrating diversity and talent in the fashion industry where everyone is welcome. This innovative approach challenges the exclusivity often associated with high-profile fashion events.
The project aligns with the New European Bauhaus values, enriching the cultural landscape by promoting fashion as an art form. This integration of Bauhaus principles adds an avant-garde dimension to the project. By responding to needs beyond functionality and creating a vibrant and collaborative space, Fashion Community Helsinki embodies the spirit of the Bauhaus movement, pushing the boundaries of conventional fashion practices.
Fashion Community Helsinki's innovative character lies in its holistic approach, community-centric model, sustainability as a conceptual foundation, inclusive events, and integration of Bauhaus values. By challenging mainstream practices, the project contributes to reshaping the narrative of the fashion industry, promoting a more sustainable, inclusive, and culturally rich approach to fashion.

Disciplines/knowledge reflected

The founders of the project comprise three accomplished fashion designers and brand consultant from the design field, each contributing unique expertise and creative vision to the project. This diverse team forms the core of a vibrant community that includes 30-40 local fashion designers, fostering a collaborative environment that is both supportive and innovative.

The added value of this local and regional collaboration is evident in the holistic approach to fashion that Fashion Community Helsinki adopts. By bringing together professionals from various design disciplines, the project creates a well-rounded and multifaceted experience. The interaction between these fields enriches the project with diverse perspectives, ensuring that it addresses not only the Aesthetic and creative aspects of fashion but also the ethical, cultural, and environmental dimensions. The result is a dynamic and comprehensive initiative that reflects the complexity and richness of the fashion industry.

In the Flagship 'Fashion Walks' events, Fashion Community Helsinki extends its collaborative ethos by partnering with local professional makeup artists, hair-stylists, models, photographers, directors, and production companies. This collaborative effort amplifies the impact of the events, showcasing not only the garments but also the collective talent and skill of the entire fashion ecosystem. Through these collaborations, Fashion Community Helsinki aims to not only celebrate individual creativity but also to contribute to the growth and interconnectedness of the local fashion industry.

Methodology used

Fashion Community Helsinki is a community-centric project and employs a multifaceted methodology that combines community engagement, sustainable practices, and cultural diversity.

The project approach is to actively engage with the local fashion network and designers. This engagement fosters a sense of belonging and collaboration within the community. Fashion Community Helsinki establishes itself as a collaborative platform, providing a space for designers and fashion enthusiasts to come together, share ideas, and collaborate on various initiatives.

The project is guided by core values, including community, diversity, inclusivity, sustainability, and curiosity. These values form the foundation of the community's vision and activities. Emphasizing the integral role of fashion as a cultural and artistic expression, the project aims to elevate Finnish fashion beyond the traditional view of clothing.

Designers within the community advocate for sustainability at a conceptual level. This involves responsible material choices, such as favoring recycled and upcycled materials and crafting garments locally in Finland to reduce the environmental impact.

The project believes in the transformative power of garments that carry meaning on every level, promoting a shift towards mindful consumption and, therefore aiming to educate civil society.

How stakeholders are engaged

Fashion Community Helsinki actively engages local and regional stakeholders at various levels of implementation of the project. The involvement of different stakeholders enhances the project's impact and ensures a holistic approach to its goals.

Local stakeholders, like Helsinki Design Week, Juni Communication, and Aalto University, have been supporting events, providing venues, and collaborating with Fashion Community Helsinki.

Local stakeholders contribute to the project's visibility and sustainability by fostering a strong connection between the fashion community and the local business and educational ecosystem. Their involvement adds authenticity and local relevance to the project. Collaborations promotes connecting to broader networks and contributing to the growth and skill development of the fashion community.

Global challenges

The fashion industry is often associated with environmental degradation due to excessive waste, and overconsumption of resources. Fashion Community Helsinki promotes sustainable fashion at a local level by advocating for responsible material choices, favoring recycled and upcycled materials, and crafting garments locally in Finland. This local approach contributes to the global challenge of promoting environmentally conscious practices within the fashion industry.

The fashion industry has historically struggled with issues of exclusivity, underrepresentation, and lack of diversity. Fashion Community Helsinki actively addresses this challenge by organizing events that celebrate diversity, and encourage dialogue across cultures, genders, and ages. By fostering inclusivity at a local level, the project contributes to the broader global challenge of promoting diversity and representation within the fashion sector. The competitive nature of the fashion industry can hinder collaboration and community building. The community-centric model of Fashion Community Helsinki prioritizes collaboration and inclusivity, creating a supportive ecosystem for professionals and enthusiasts. This local solution challenges the global challenge of fostering a more collaborative and community-focused approach within the fashion industry. Fashion is often perceived solely as a commercial commodity, overlooking its potential as a form of cultural and artistic expression.Fashion Community Helsinki addresses this challenge by promoting Finnish fashion as an integral expression of culture and art. By enriching the cultural landscape through fashion, the project contributes to a global shift in perspective, emphasizing the artistic and cultural dimensions of fashion beyond mainstream trends.

Local designers may face challenges in gaining global recognition and exposure. Fashion Community Helsinki provides a platform for local designers to showcase their talents, fostering a strong local pre

Learning transferred to other parties

Community Engagement:
The community-centric model, with its emphasis on collaboration and inclusivity, serves as a replicable framework for other locations with vibrant design and fashion scenes. By actively engaging with local networks and designers, similar projects can establish a sense of belonging and foster collaboration within their communities.

Sustainable Fashion Advocacy:
The conceptual approach to sustainability, advocating responsible material choices and supporting local production, is a transferable concept. This methodology can be applied not only in fashion but also in various fields aiming to promote sustainable practices. The focus on reducing environmental impact through choices in material and production methods can be adapted to different contexts.

Inclusivity:
The project's emphasis on inclusivity, encouraging dialogue across cultures, genders, and ages, provides a blueprint for projects in diverse cultural contexts. The values of inclusivity and the promotion of dialogue can be replicated in different locations, ensuring that the community is welcoming and diverse.


In essence, the project's community-centric model holds the potential to enrich other groups within the art field. The elements of community engagement, sustainable advocacy, and a strong emphasis on inclusivity provide valuable insights and practices that are not only adaptable but also transferable to diverse locations, beneficiary groups, and contexts. This, in turn, nurtures collaboration, sustainability, and inclusivity across various communities.

Keywords

Community
Culture
Sustainability
Innovative
Fashion

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