Regenesi: il bello è sostenibile
Basic information
Project Title
Regenesi: il bello è sostenibile
Full project title
Ecodesign for a sustainable lifestyle
Category
Shaping a circular industrial ecosystem and supporting life-cycle thinking
Project Description
We believe in beauty, in design and second chances. Bringing waste materials back to life and transforming them into design objects is at the center of Regenesi's values.
All items are made with recycled materials, following an innovative production process that guarantees the same quality of the raw materials. We continually aim to improve and innovate to be the best version of ourselves, and to make the world a more beautiful place to live.
True design gets to the essence of things. It makes
All items are made with recycled materials, following an innovative production process that guarantees the same quality of the raw materials. We continually aim to improve and innovate to be the best version of ourselves, and to make the world a more beautiful place to live.
True design gets to the essence of things. It makes
Geographical Scope
National
Project Region
Italy
Urban or rural issues
Mainly urban
Physical or other transformations
It refers to other types of transformations (soft investment)
EU Programme or fund
No
Description of the project
Summary
Regenesi, founded by Maria Silvia Pazzi in 2008, a pioneering women-led company in sustainable fashion and design and Regenstech (an innovative startup, a benefit corporation, and a women-led company) that transforms waste from the textile and fashion industry into regenerated and regenerable secondary raw material. This innovative project collaborates with esteemed research centers, including the Polytechnic University of Turin, the University of Bologna, and CNR, as well as internationally renowned designers such as Denis Santachiara, Matali Crasset, Giulio Iacchetti, Marco Ferreri, Luisa Bocchietto, Setsu and Shinobu Ito. It also partners with Italian artisan supply chains to breathe new life into discarded materials, transforming them into "beautiful and sustainable" fashion accessories.
Our commitment to continuous improvement and innovation is driven by our aspiration to become the best version of ourselves, with the ultimate goal of making the world a more aesthetically pleasing and sustainable place to live.
Our journey starts with a diverse array of materials, from fabrics to plastics to leather, all of which Regenesi rejuvenates through an elegant metamorphosis. The result is 16 collections that seamlessly blend desire and ecological awareness.
Each Regenesi product is crafted by the skilled hands of Italian artisans, respecting both human craftsmanship and the environment. Part of Regenesi philosophy is the inclusivity concept, creating products that are genderless and sustainable. Regenesi wants to talk directly not only to the final consumer, by giving them the possibility to make conscious choices but also to businesses that are willing to become part of the sustainable circular economy, offering support, lectures and concrete solutions to a more responsible purchase.
Regenesi's creations epitomize elegance, with an eco-conscious core that elevates them beyond mere accessories, making them a statement of enduring style and purpose.
Our commitment to continuous improvement and innovation is driven by our aspiration to become the best version of ourselves, with the ultimate goal of making the world a more aesthetically pleasing and sustainable place to live.
Our journey starts with a diverse array of materials, from fabrics to plastics to leather, all of which Regenesi rejuvenates through an elegant metamorphosis. The result is 16 collections that seamlessly blend desire and ecological awareness.
Each Regenesi product is crafted by the skilled hands of Italian artisans, respecting both human craftsmanship and the environment. Part of Regenesi philosophy is the inclusivity concept, creating products that are genderless and sustainable. Regenesi wants to talk directly not only to the final consumer, by giving them the possibility to make conscious choices but also to businesses that are willing to become part of the sustainable circular economy, offering support, lectures and concrete solutions to a more responsible purchase.
Regenesi's creations epitomize elegance, with an eco-conscious core that elevates them beyond mere accessories, making them a statement of enduring style and purpose.
Key objectives for sustainability
Regenesi's primary objective is to promote sustainability by upcycling waste materials into fashion and design accessories. By collaborating with prestigious research centers, renowned designers, and Italian artisans, we've harnessed cutting-edge techniques to transform discarded materials into elegant, sustainable products.
We have chosen to support Italian companies and artisans with whom we collaborate for the transformation of raw materials and the creation of our product lines. For example, the collaboration with Dainese gave birth to products of design made out of recovered leather used by MotoGP drivers. The result was unique handmade pieces respecting also the torn areas to enanche emotions. We also partnered with Lamboringi to repurpose leather components and carbon fiber from cars that would have otherwise ended up as waste. Regenesi's dedication to training, consulting, and advocating for the significance of sustainability and circular economy concepts has manifested through its active participation in various conferences and seminars on eco and green design.
Alongside the Designer Luisa Bocchietto in partnership with Comune di Ravenna and Ravenna Tourism, we developed a collective experience and a collection on occasion of the 700th anniversary of Dante Alighieri’s death. The company has also been featured in notable publications, including "Eco-Design" by Silvia Barbero and Brunella Cozzo, both professors at the University of Turin and researchers in Eco-Design, published by Ullman and translated into seven languages. Additionally, Regenesi has been recognized in "Green Design" by Dorian Lucas, published by BRAUN.
Meeting social issues has been also a key point for Regenesi: in 2022 we wanted to give voice and visibility to the current living conditions of women in Iran and created the project Women Freedom Life and Re-spect in collaboration respectively with journalist Michela Gattermayer and active artist Gianluca Costantini.
We have chosen to support Italian companies and artisans with whom we collaborate for the transformation of raw materials and the creation of our product lines. For example, the collaboration with Dainese gave birth to products of design made out of recovered leather used by MotoGP drivers. The result was unique handmade pieces respecting also the torn areas to enanche emotions. We also partnered with Lamboringi to repurpose leather components and carbon fiber from cars that would have otherwise ended up as waste. Regenesi's dedication to training, consulting, and advocating for the significance of sustainability and circular economy concepts has manifested through its active participation in various conferences and seminars on eco and green design.
Alongside the Designer Luisa Bocchietto in partnership with Comune di Ravenna and Ravenna Tourism, we developed a collective experience and a collection on occasion of the 700th anniversary of Dante Alighieri’s death. The company has also been featured in notable publications, including "Eco-Design" by Silvia Barbero and Brunella Cozzo, both professors at the University of Turin and researchers in Eco-Design, published by Ullman and translated into seven languages. Additionally, Regenesi has been recognized in "Green Design" by Dorian Lucas, published by BRAUN.
Meeting social issues has been also a key point for Regenesi: in 2022 we wanted to give voice and visibility to the current living conditions of women in Iran and created the project Women Freedom Life and Re-spect in collaboration respectively with journalist Michela Gattermayer and active artist Gianluca Costantini.
Key objectives for aesthetics and quality
Regenesi places a significant emphasis on aesthetics and quality of experience through its design philosophy. We've realized this vision by creating a collaborative hub with internationally renowned designers and Italian artisans, ensuring each product exudes timeless style.
Regenesi exemplifies excellence in aesthetics and quality of experience by:
1. Transcending Design Complexity: True design gets to the essence of things, making the complex simple and revealing it in a playful, intelligent, and functional manner.
2. Uniting Desire and Awareness: Regenesi's products seamlessly blend desire and ecological awareness, offering elegant and sustainable alternatives.
3. Beauty Without Environmental Betrayal: We prove that beauty can coexist with environmental responsibility, creating objects that are contemporary and sophisticated.
Regenesi exemplifies excellence in aesthetics and quality of experience by:
1. Transcending Design Complexity: True design gets to the essence of things, making the complex simple and revealing it in a playful, intelligent, and functional manner.
2. Uniting Desire and Awareness: Regenesi's products seamlessly blend desire and ecological awareness, offering elegant and sustainable alternatives.
3. Beauty Without Environmental Betrayal: We prove that beauty can coexist with environmental responsibility, creating objects that are contemporary and sophisticated.
Key objectives for inclusion
Regenesi's commitment to inclusion extends to various aspects, from accessibility and affordability to social and ecological considerations. Our objectives include making sustainable products available to a wide audience and genderless, following the need of a more inclusive society. The majority of the internal staff at Regenesi is women because the company's founder believes that they should be the ones to lead by example in showcasing a new paradigm of behavior. The founder and CEO herself is a woman and mother of four that in 2017 was recognised as an innovative and responsible entrepreneur by the Emilia-Romagna Region. Since 2019, she has been part of the Green Heroes initiative, launched by Alessandro Gassmann with the scientific support of the Kyoto Club. She is listed among the "50 Unstoppable Women," a community of women changing Italy. She is a board member of the CNA (National Confederation of Crafts and Small and Medium Enterprises) in Ravenna and a member of FIDAPA BPW Italy (International Federation of Business and Professional Women), Ravenna section. The hard work of the founder and the above mentioned prizes won are an encouragement for the community to believe in gender equality, sustainable fashion and local community engagement. Design meets purpose also in in collaboration with journalist Michela Gattermayer in 2022 with Re-Flag Women Freedom Life and artist Gianluca Costantini in 2023 with Re-spect with the purpose to raise awareness among men and women regarding the issue of Iranian women through images that become slogans, protests, and concrete acts of support. Regenesi also sponsored an exhibition featuring Iranian female artists in Turin and provided scholarships to STEAM Iranian students at the University of Turin, a commitment that will extend into 2024.
Results in relation to category
Regenesi has gained a lot of achievements since its foundation. Regenesi has also gained different prizes and mentions on international and national contests: in 2017 won the first prize for "Responsible Innovators" award, Emilia- Romagna Region, and opened the first tedX on sustainability organized on the occasion of the G7 Environment, on 2019 won the "Best Performer Circular Economy" awards promoted by Confindustria, Enelx and Luiss Business School and "Best Inventor and Best Innovator in Italy" promoted by ITWIIN and on 2022 won the Sustainable Fashion Award under the High Patronage of H.S.H. Princess Charlene of Monaco .
Regenesi appeared also in publications about eco-design and sustainability and was selected among the "100 Italian circular economy stories" published by Enel and Fondazione Symbola and from 2019 the Green Heroes publication, the initiative launched by Alessandro Gassmann, conceived together with Annalisa Corrado and built with the scientific support of Kyoto Club.
Regenesi is also a finalist of the MinIT Call for innovative projects sponsored by the MinIT Cluster to establish a partnership with RADICI Group and Decathlon that have expressed their willingness to embark on this collaborative innovation journey.
The commitment of Regenesi goes beyond prizes and awards, with speeches and lectures aimed to sensibilize the public on the sustainability topic and the real and practical solutions for every industry to “go-green”. In this manner, Regenesi itself faces companies giving solutions to regenerate their material waste of any kind, bringing circularity on the field with a top-notch design proposal.
Regenesi appeared also in publications about eco-design and sustainability and was selected among the "100 Italian circular economy stories" published by Enel and Fondazione Symbola and from 2019 the Green Heroes publication, the initiative launched by Alessandro Gassmann, conceived together with Annalisa Corrado and built with the scientific support of Kyoto Club.
Regenesi is also a finalist of the MinIT Call for innovative projects sponsored by the MinIT Cluster to establish a partnership with RADICI Group and Decathlon that have expressed their willingness to embark on this collaborative innovation journey.
The commitment of Regenesi goes beyond prizes and awards, with speeches and lectures aimed to sensibilize the public on the sustainability topic and the real and practical solutions for every industry to “go-green”. In this manner, Regenesi itself faces companies giving solutions to regenerate their material waste of any kind, bringing circularity on the field with a top-notch design proposal.
How Citizens benefit
By actively addressing the concerns and questions of modern society, Regenesi has fostered a positive relationship with the community. Thanks to social media channels, blogs and the website we are able to engage our community with interesting information about sustainability, circular economy and environmental issues.
Through our blog that was created to provide more information and concrete solutions to the health of the environment and how each one of us can contribute to the change. The online shop gives also the possibility to a larger community to choose to buy sustainable fashion or design objects.
Regenesi's product is highly customisable, ensuring its centrality in affordability and usability across diverse stakeholders, including companies and businesses of all sizes. The company possesses the capability to conceive, craft, and promote projects that effectively regenerate waste materials that comes from any business.
The ultimate collaboration involves the client it-self: “Regenerate your Jeans” it’s the program that asks the community or the company to be an active part of the upcycling model, by bringing their own garment of old jeans to be transformed into a new beautiful purse, chosen by the client from 10 different models. it is a format that allows engagement of groups of customers, collaborators, and partners in a real active workshop. Starting with their old jeans, participants explore the potential of recycling and recovery processes, and in the end, they receive a bag produced precisely from their own jeans. The initiative had great success during the Hilton Milan workshop in April 2023 and at the Genova Jeans event in autumn 2023. The synergy and sharing of values and mission between Regenesi and GenovaJeans was immediate: design and innovation responsibility, creativity and culture in creating and producing, generating beauty even starting from post-consumer material.
Through our blog that was created to provide more information and concrete solutions to the health of the environment and how each one of us can contribute to the change. The online shop gives also the possibility to a larger community to choose to buy sustainable fashion or design objects.
Regenesi's product is highly customisable, ensuring its centrality in affordability and usability across diverse stakeholders, including companies and businesses of all sizes. The company possesses the capability to conceive, craft, and promote projects that effectively regenerate waste materials that comes from any business.
The ultimate collaboration involves the client it-self: “Regenerate your Jeans” it’s the program that asks the community or the company to be an active part of the upcycling model, by bringing their own garment of old jeans to be transformed into a new beautiful purse, chosen by the client from 10 different models. it is a format that allows engagement of groups of customers, collaborators, and partners in a real active workshop. Starting with their old jeans, participants explore the potential of recycling and recovery processes, and in the end, they receive a bag produced precisely from their own jeans. The initiative had great success during the Hilton Milan workshop in April 2023 and at the Genova Jeans event in autumn 2023. The synergy and sharing of values and mission between Regenesi and GenovaJeans was immediate: design and innovation responsibility, creativity and culture in creating and producing, generating beauty even starting from post-consumer material.
Physical or other transformations
It refers to other types of transformations (soft investment)
Innovative character
Since 2008, Regenesi has declared its mission to transform waste into beauty by creating sustainable luxury items. For this reason, it is recognized as a circular economy native company and was awarded at the Montecarlo Fashion Week 2022 as a circular economy native company. Every product from Regenesi comes from the recovery or regeneration of waste and is always regenerable.
Regenesi is the first lifestyle sustainable brand which combines the know-how of the innovative transformation processes with special attention researching the waste material used to create valuable fashion and design objects. Regenesi's mission is to give new life to what is no longer used: from regenerated leather to recycled aluminium, from textiles made from plastic bottles to the use of overstocked materials from companies. How? By combining style, functionality, creativity and design. The objective? Turning waste into beauty. The company is responding, in this way, to the craving for eco-sustainability, an ever more widespread and popular demand in the modern world.
The ambition is actually to promote the imprinting of Italian design and the quality of a product that is also ethically attractive – on a worldwide community of “responsible consumers”, leaving its mark in a field in which we are the envy of the world and to which it adds enormous value, the Italian Lifestyle.
Regenesi is the first lifestyle sustainable brand which combines the know-how of the innovative transformation processes with special attention researching the waste material used to create valuable fashion and design objects. Regenesi's mission is to give new life to what is no longer used: from regenerated leather to recycled aluminium, from textiles made from plastic bottles to the use of overstocked materials from companies. How? By combining style, functionality, creativity and design. The objective? Turning waste into beauty. The company is responding, in this way, to the craving for eco-sustainability, an ever more widespread and popular demand in the modern world.
The ambition is actually to promote the imprinting of Italian design and the quality of a product that is also ethically attractive – on a worldwide community of “responsible consumers”, leaving its mark in a field in which we are the envy of the world and to which it adds enormous value, the Italian Lifestyle.
Disciplines/knowledge reflected
Regenesi production involves diverse types of fields such as design, craftsmanship and production and collaborates with various university departments and with Matrec, whilst for its design it collaborates with creative international designers.
The research of available materials generated from waste was fundamental alongside experimenting their qualities involving Italian production chains willing to collaborate in this testing phase. Regenesi starts to create a network of professionals and companies in Italy with whom it still collaborates today.
In particular, Regenesi has developed an ecodesign approach that encompasses both upcycling and recycling processes for end-of-life materials. Concerning the management of materials in upcycling, the company has devised a methodology and know-how that enabled the filing of a European patent application. This process optimizes response times and costs for upcycling requests for primary waste generated by businesses.
Regarding the regeneration processes of materials, in collaboration with Regenstech, Regenesi has developed a set of patents and industrial secrets that allow the transformation of waste from the fashion and textile industry into new secondary raw materials with plastic properties.
Moreover, the collaboration with companies, leads to diverse output as a facilitator for to-end circular economy projects. For example, the project with Dainese led to a series of products of small leather goods and travel accessories, handmade by Italian leather craftsmen using leather from old air pilot jackets. Lamborghini too implemented a project to recover leathers and fiber carbon used in automotive bodyworks, where the design process was fundamental to create big purses from smaller pieces of leathers.
The research of available materials generated from waste was fundamental alongside experimenting their qualities involving Italian production chains willing to collaborate in this testing phase. Regenesi starts to create a network of professionals and companies in Italy with whom it still collaborates today.
In particular, Regenesi has developed an ecodesign approach that encompasses both upcycling and recycling processes for end-of-life materials. Concerning the management of materials in upcycling, the company has devised a methodology and know-how that enabled the filing of a European patent application. This process optimizes response times and costs for upcycling requests for primary waste generated by businesses.
Regarding the regeneration processes of materials, in collaboration with Regenstech, Regenesi has developed a set of patents and industrial secrets that allow the transformation of waste from the fashion and textile industry into new secondary raw materials with plastic properties.
Moreover, the collaboration with companies, leads to diverse output as a facilitator for to-end circular economy projects. For example, the project with Dainese led to a series of products of small leather goods and travel accessories, handmade by Italian leather craftsmen using leather from old air pilot jackets. Lamborghini too implemented a project to recover leathers and fiber carbon used in automotive bodyworks, where the design process was fundamental to create big purses from smaller pieces of leathers.
Methodology used
Since the market launch, the method used by Regenesi to create sustainable beauty is to directly involve experts and follow the production line from start to finish by using local suppliers and artisan to meet all the requirements for being sustainable.
From the very beginning, Regenesi has employed eco-design to radically rethink how to design fashion and design accessories that are truly sustainable. In practical terms, this has involved engaging with designers and artisans, each specializing in various production processes (such as laser cutting, anodizing, molding, embossing, laser engraving, automatic cutting, screen printing, digital printing).
Furthermore, the organizational approach adopted is that of a networking organization. This entails establishing professional relationship systems with various organizational stakeholders (designers, artisans, clients, institutions, universities, research centers) to consistently find the aggregation of resources necessary to address each specific solution.
To add value, international designers and creators were involved from the start, engaging them in a new model of the fashion industry. Its products are carefully crafted designer pieces, made in Italy from regenerated materials, all created with utmost respect for the environment. The approach is to avoid the extraneous or unnecessary, creating simple things and accessible to a wide audience. Lately, Regenesi has also developed operational methodologies, such as Life Cycle Assessment (LCA), for the design and production of its own products.
From the very beginning, Regenesi has employed eco-design to radically rethink how to design fashion and design accessories that are truly sustainable. In practical terms, this has involved engaging with designers and artisans, each specializing in various production processes (such as laser cutting, anodizing, molding, embossing, laser engraving, automatic cutting, screen printing, digital printing).
Furthermore, the organizational approach adopted is that of a networking organization. This entails establishing professional relationship systems with various organizational stakeholders (designers, artisans, clients, institutions, universities, research centers) to consistently find the aggregation of resources necessary to address each specific solution.
To add value, international designers and creators were involved from the start, engaging them in a new model of the fashion industry. Its products are carefully crafted designer pieces, made in Italy from regenerated materials, all created with utmost respect for the environment. The approach is to avoid the extraneous or unnecessary, creating simple things and accessible to a wide audience. Lately, Regenesi has also developed operational methodologies, such as Life Cycle Assessment (LCA), for the design and production of its own products.
How stakeholders are engaged
Regenesi systematically engages various stakeholders at different levels. It actively collaborated with the Polytechnic University of Turin, which at the time was the only institution offering a focused program on eco-design, to develop its own business model.
Regenesi has also worked with Italian and international designers, assisting, involving, and explaining the potential of secondary raw materials, leading to the development of initial projects and prototypes for sustainable products. Regenesi has built a network of artisans with whom it shared experimentation in using secondary raw materials, identifying appropriate operational processes together. This engagement approach has continued over the years, exemplified by a joint design project with the Municipality of Ravenna, during the celebrations of the 700th anniversary of Dante Alighieri's death, involving designer Luisa Bocchietto in the creation of "Laurel oak leaves for Dante". The project was even selected by ART BASEL Miami Beach for its innovative nature.
Positioning itself as an innovative hub, Regenesi has structured collaboration projects with the academic world. Regenesi has partnered with CNR Italia (Faenza, Italy) and the University of Bologna. The founder of Regenesi is actively involved as a lecturer in university courses.
Over the years, Regenesi has actively participated in exhibitions aimed at promoting, stimulating, and raising awareness about the circular economy approaches in design. Examples include the Italian Pavilion at Shanghai in 2012, Turin World Design Capital in 2008, Museu da Casa Brasileira in São Paulo in 2011, Museu Nacional des Belas Artes in Rio de Janeiro in 2013, and the Summer Social Event for the New York design community in 2010. Regional engagement has also proved the commitment of Regenesi, though the winning of prizes such as “Innovatori Responsabili” Emilia Romagna in 2017, Best Performer Economia Circolare and Miglior Innovatore d’Italia both in 2019.
Regenesi has also worked with Italian and international designers, assisting, involving, and explaining the potential of secondary raw materials, leading to the development of initial projects and prototypes for sustainable products. Regenesi has built a network of artisans with whom it shared experimentation in using secondary raw materials, identifying appropriate operational processes together. This engagement approach has continued over the years, exemplified by a joint design project with the Municipality of Ravenna, during the celebrations of the 700th anniversary of Dante Alighieri's death, involving designer Luisa Bocchietto in the creation of "Laurel oak leaves for Dante". The project was even selected by ART BASEL Miami Beach for its innovative nature.
Positioning itself as an innovative hub, Regenesi has structured collaboration projects with the academic world. Regenesi has partnered with CNR Italia (Faenza, Italy) and the University of Bologna. The founder of Regenesi is actively involved as a lecturer in university courses.
Over the years, Regenesi has actively participated in exhibitions aimed at promoting, stimulating, and raising awareness about the circular economy approaches in design. Examples include the Italian Pavilion at Shanghai in 2012, Turin World Design Capital in 2008, Museu da Casa Brasileira in São Paulo in 2011, Museu Nacional des Belas Artes in Rio de Janeiro in 2013, and the Summer Social Event for the New York design community in 2010. Regional engagement has also proved the commitment of Regenesi, though the winning of prizes such as “Innovatori Responsabili” Emilia Romagna in 2017, Best Performer Economia Circolare and Miglior Innovatore d’Italia both in 2019.
Global challenges
Starting from the selection of the materials, Regenesi wants to bring the Made in Italy on a global level, demonstrating that sustainability and beauty are two components of the same products created from regenerated materials. The fact that it is locally sourced doesn’t stop Regenesi to be spread worldwide, thanks to the shop online and selected stores around the globe.
Regenesi systematically addresses some of the most relevant global challenges, particularly:
1. Responsible consumption and production: All our products are made from discarded materials, and production processes are designed to minimize their energy impact. Regenesi has consistently committed to outreach activities in schools, universities, private companies, and events organized by institutions.
2. Sustainable cities and communities: Regenesi collaborated with the Municipality of Ravenna on a project of democratic and sustainable design aimed at engaging citizens, residents, and tourists in remembering the figure of Dante Alighieri. Currently, Regenesi is working with the Municipality of Ravenna to establish a regenerative hub open to the community, where the company plans to relocate its headquarters.
3. Decent work and economic growth: All Regenesi productions are local, made in Italy, and sourced as locally as possible to avoid the loss of transparency and traceability in the supply chain and, consequently, in working conditions.
4. Climate action: Regenesi's activities contribute to minimizing the carbon footprint both of the companies it collaborates with, in terms of regenerating their waste, and of customers who choose to purchase fashion and design accessories made from consciously regenerated materials.
Regenesi systematically addresses some of the most relevant global challenges, particularly:
1. Responsible consumption and production: All our products are made from discarded materials, and production processes are designed to minimize their energy impact. Regenesi has consistently committed to outreach activities in schools, universities, private companies, and events organized by institutions.
2. Sustainable cities and communities: Regenesi collaborated with the Municipality of Ravenna on a project of democratic and sustainable design aimed at engaging citizens, residents, and tourists in remembering the figure of Dante Alighieri. Currently, Regenesi is working with the Municipality of Ravenna to establish a regenerative hub open to the community, where the company plans to relocate its headquarters.
3. Decent work and economic growth: All Regenesi productions are local, made in Italy, and sourced as locally as possible to avoid the loss of transparency and traceability in the supply chain and, consequently, in working conditions.
4. Climate action: Regenesi's activities contribute to minimizing the carbon footprint both of the companies it collaborates with, in terms of regenerating their waste, and of customers who choose to purchase fashion and design accessories made from consciously regenerated materials.
Learning transferred to other parties
Regenesi can be applied in most environments provided the following conditions are met:
1. Presence of artisans in the area with manufacturing skills capable of creating value through their craftsmanship and a willingness to learn new sustainable production methodologies.
2. Identification of designers willing to incorporate eco-design into their products.
3. Presence of companies interested in collaborating in the transformation processes of their waste, representing the primary target market.
Alternatively, raising awareness among end customers about the use of sustainable accessories, fashion, and design.
The Regenesi business model can be replicated in any environment, as long as the research for materials, hand-made creators and a network of designers are following a sustainable and controlled line. With this spirit, we also work with companies creating tailor-made projects, training and consultancy for any business that is willing to actively promote sustainability.
The methodology can be replicated in any place where the organizational model is based on the collaborations, innovation and people know-how.
The interest from an international audience is high: in 2013 Regenesi was selected and took part at the exhibition “ecologia, ambiente, ingengo: creatività nel rispetto del creato” during the World Youth Day, at the Museum of Arts and Crafts in Rio de Janeiro; In 2012, to celebrate the creativity and ecological sensitivity of the Campana Brothers, Regenesi participated, with an exhibition of products designed by Matali Crasset, in the "Raw and natural materials" exhibition at the Pompidou center shop in Paris.
In 2012 Regenesi exhibited its products in the Italian pavilion at the Shanghai Expo, within the exhibition “Tradition and Innovation. Italy in China" organized by the Triennale di Milano in collaboration with the Ministry of Cultural Heritage and Activities for the Bureau of Shanghai World Expo Coordination.
1. Presence of artisans in the area with manufacturing skills capable of creating value through their craftsmanship and a willingness to learn new sustainable production methodologies.
2. Identification of designers willing to incorporate eco-design into their products.
3. Presence of companies interested in collaborating in the transformation processes of their waste, representing the primary target market.
Alternatively, raising awareness among end customers about the use of sustainable accessories, fashion, and design.
The Regenesi business model can be replicated in any environment, as long as the research for materials, hand-made creators and a network of designers are following a sustainable and controlled line. With this spirit, we also work with companies creating tailor-made projects, training and consultancy for any business that is willing to actively promote sustainability.
The methodology can be replicated in any place where the organizational model is based on the collaborations, innovation and people know-how.
The interest from an international audience is high: in 2013 Regenesi was selected and took part at the exhibition “ecologia, ambiente, ingengo: creatività nel rispetto del creato” during the World Youth Day, at the Museum of Arts and Crafts in Rio de Janeiro; In 2012, to celebrate the creativity and ecological sensitivity of the Campana Brothers, Regenesi participated, with an exhibition of products designed by Matali Crasset, in the "Raw and natural materials" exhibition at the Pompidou center shop in Paris.
In 2012 Regenesi exhibited its products in the Italian pavilion at the Shanghai Expo, within the exhibition “Tradition and Innovation. Italy in China" organized by the Triennale di Milano in collaboration with the Ministry of Cultural Heritage and Activities for the Bureau of Shanghai World Expo Coordination.
Keywords
Circular economy
made in Italy
networking model
eco-design
secondary raw material
