MOMY
Basic information
Project Title
MOMY
Full project title
MOMY
Category
Regaining a sense of belonging
Project Description
MoMY is an innovative Academy born within the broader Museum of Modern Mythology project.
Its courses in Modern Mythology go hand in hand with different Universities and professional disciplines and have the common aim to facilitate 6 generations to get a deeper understanding of the cultural complex ecosystem they live and work in. MoMY has already activated its teaching at the Polytechnic of Milan-Dep. Interior Design and at the University of Turin-Dep Foreign Languages and Modern Literatures.
Its courses in Modern Mythology go hand in hand with different Universities and professional disciplines and have the common aim to facilitate 6 generations to get a deeper understanding of the cultural complex ecosystem they live and work in. MoMY has already activated its teaching at the Polytechnic of Milan-Dep. Interior Design and at the University of Turin-Dep Foreign Languages and Modern Literatures.
Geographical Scope
Cross-border/international
Project Region
CROSS-BORDER/INTERNATIONAL: Germany, Portugal
Urban or rural issues
Mainly urban
Physical or other transformations
It refers to other types of transformations (soft investment)
EU Programme or fund
No
Description of the project
Summary
MoMY is an innovative Academy born within the broader Museum of Modern Mythology project. Its courses go hand in hand with different Universities and professional disciplines and have the common aim to facilitate students to get a deeper understanding of the complex ecosystem they are living and working in. MoMY is today active at the Polytechnic of Milan in collaboration with the Dep. of Interior Design and at the University of Turin in collaboration with the Dep. of Foreign Languages and Modern Literature.
MoMY agrees with critics, researchers and curators who recognized the historical, artistic and sociological importance of the Pop Culture’s languages, being also economic and cultural assets. We can more appropriately talk today of “Modern Mythology”: from Superheroes to real life icons like sports champions, fashion legends, rock and movie stars, Modern Mythology has generated new role models which, with precise historical cyclicality, are offering their solidity as reassurance to fears facing an uncertain future. On that basis, MoMY is adopting a playful approach to knowledge as it is capable of reactivating - in a surprising way - the dialogue with and among 6 generations generally disenchanted and culturally distant from the artistic and historical heritage of their Country.
MoMY aims to teach about co-design and development of Culture but also of its economic, social and cultural impact; to support students to envision new ways to produce sustainable content, services and products; to stimulate the development of new sustainable startups and hybrid jobs; to open the possibility for new environments for learning, as well as for new kinds of intergenerational and/or inter-cultural knowledge exchange.
MoMY adopted a language which can easily cross and connect Humanities, Technology and Science, can go beyond prejudices and barriers and it speaks of empowerment and happiness after a pandemy and in war times.
MoMY agrees with critics, researchers and curators who recognized the historical, artistic and sociological importance of the Pop Culture’s languages, being also economic and cultural assets. We can more appropriately talk today of “Modern Mythology”: from Superheroes to real life icons like sports champions, fashion legends, rock and movie stars, Modern Mythology has generated new role models which, with precise historical cyclicality, are offering their solidity as reassurance to fears facing an uncertain future. On that basis, MoMY is adopting a playful approach to knowledge as it is capable of reactivating - in a surprising way - the dialogue with and among 6 generations generally disenchanted and culturally distant from the artistic and historical heritage of their Country.
MoMY aims to teach about co-design and development of Culture but also of its economic, social and cultural impact; to support students to envision new ways to produce sustainable content, services and products; to stimulate the development of new sustainable startups and hybrid jobs; to open the possibility for new environments for learning, as well as for new kinds of intergenerational and/or inter-cultural knowledge exchange.
MoMY adopted a language which can easily cross and connect Humanities, Technology and Science, can go beyond prejudices and barriers and it speaks of empowerment and happiness after a pandemy and in war times.
Key objectives for sustainability
MoMY is the strategy implemented by the M-Cube Foundation to push people to rediscover Culture starting from their own stories and by using simple languages like the ones from the Modern Mythology worlds.
In the last 50 years, in many EU countries, starting from Italy, Culture has not been sustainable anymore. That is because it represents a past in which contemporary individuals and communities do not recognize themselves and their lives, there is not a clear connection between what happened in different ages and what is going on today. Displayed objects have been separated from real life and from any emotional, affective value people should associate with them. This caused the crisis of many museums and the shutdown of the smallest ones especially along with the economic and the pandemic crisis. For the ones still offering exhibitions and cultural productions, ticketing is mostly the only economic return while business activities such as cafés/restaurants or bookshops still remain a marginal income.
MoMY aims to:
teach about co-design and development of concrete cultural actions with a clearly defined economic, social and cultural impact
support students to envision new ways to produce sustainable content, services and products dedicated to a 6 generations target and a worldwide potential audience
accompany students to co-design and co-develop Culture being aware of the necessity, for all their outputs to safeguarding the planet and the environment and to using sustainable structures, systems, materials and resources
open new research, learning topics and challenges at the Academic level to generate actions that can stimulate the development of innovative and sustainable startups/jobs also through different sectors’ contamination
teach students and researchers how to interact with citizen science and to consider the possibility to design new environments for learning, as well as new kinds of intergenerational and/or inter-cultural knowledge exchange.
In the last 50 years, in many EU countries, starting from Italy, Culture has not been sustainable anymore. That is because it represents a past in which contemporary individuals and communities do not recognize themselves and their lives, there is not a clear connection between what happened in different ages and what is going on today. Displayed objects have been separated from real life and from any emotional, affective value people should associate with them. This caused the crisis of many museums and the shutdown of the smallest ones especially along with the economic and the pandemic crisis. For the ones still offering exhibitions and cultural productions, ticketing is mostly the only economic return while business activities such as cafés/restaurants or bookshops still remain a marginal income.
MoMY aims to:
teach about co-design and development of concrete cultural actions with a clearly defined economic, social and cultural impact
support students to envision new ways to produce sustainable content, services and products dedicated to a 6 generations target and a worldwide potential audience
accompany students to co-design and co-develop Culture being aware of the necessity, for all their outputs to safeguarding the planet and the environment and to using sustainable structures, systems, materials and resources
open new research, learning topics and challenges at the Academic level to generate actions that can stimulate the development of innovative and sustainable startups/jobs also through different sectors’ contamination
teach students and researchers how to interact with citizen science and to consider the possibility to design new environments for learning, as well as new kinds of intergenerational and/or inter-cultural knowledge exchange.
Key objectives for aesthetics and quality
MoMY aims to build the possibility to open a new dialogue between different generations, to help them to be aware of different aesthetics, design, languages and trends. Teaching modules and products take inspiration and knowledge from the most iconic artists of the past Centuries, from idols born in different fields (fashion, music, cinema, sport, etc.), times and places. Characters coming from ancient Greece or Egypt, from the Victorian era or from the far Asian legends are “the fathers and the mothers” of today's superheroes and myths. Hercules, Perseus, Arthur and the samurai have turned into paladins in capes and tights, giant robots, aliens, warrior princesses, knights riding dragons.
MoMY is proposing this fantastic neo-pantheon - that fits perfectly with the contemporary exaltation of the role-model seen through sports champions, rock stars, fashion and pop legends, as the means to stimulate students’ critical thinking and to enlarge their knowledge about sources, inspiration-originality-authoriality of ideas, evolution of artistic processes and languages. Actually, today Culture is made of multi-layered artworks. We have the necessity to recognize each one of those layers to better understand the value of those objects and how they can be used for further original inspiration.
Another important point to be aware of is the continuous mixing, melting and recycling of languages, sectors, materials and ideas. MoMY allows students to go beyond the single product or service, to zoom-out and get a broader overview on processes, meanings and aesthetics. Out there, books inspired music, which inspired movies, which inspired games, which inspired fashion, in an infinite circle of cultural growth.
MoMY is proposing this fantastic neo-pantheon - that fits perfectly with the contemporary exaltation of the role-model seen through sports champions, rock stars, fashion and pop legends, as the means to stimulate students’ critical thinking and to enlarge their knowledge about sources, inspiration-originality-authoriality of ideas, evolution of artistic processes and languages. Actually, today Culture is made of multi-layered artworks. We have the necessity to recognize each one of those layers to better understand the value of those objects and how they can be used for further original inspiration.
Another important point to be aware of is the continuous mixing, melting and recycling of languages, sectors, materials and ideas. MoMY allows students to go beyond the single product or service, to zoom-out and get a broader overview on processes, meanings and aesthetics. Out there, books inspired music, which inspired movies, which inspired games, which inspired fashion, in an infinite circle of cultural growth.
Key objectives for inclusion
Concerning inclusion, MoMY starts from a precise point of view: Modern Mythology interests all people in the world, of every age, gender, color and attitude. Actually, real and fictional icons come from all countries and from all eras, they are unpair, they belong to the LGBT+ community, they believe in different religions, philosophies and epistemologies and their ultimate and exceptional power is to break down the existing barriers between these dimensions.
MoMY’s teaching provokes students: how can we be superheroes ourselves?
MoMY aims to reach and include the largest possible number of people in co-design, testing and learning. In this direction, a virtual environment is under development. Here, teaching will include the possibility to interact, co-create, manipulate and explore 2D and 3D visual and audio objects. It will be available for all users in the world without any physical barrier. MoMY is also collaborating with Mezzo Forte and in future courses it will implement an Ecological Audio-Augmented Reality. This technology uses digital processors to add a sound layer to the natural acoustic environment, for learning (and of course for information and entertainment). The additional layer may be shared (i.e. when projected by loudspeakers) or individually used, by innovative bone-conduction earphones. All content is provided in accordance with accessibility rules (font size, color contrast, code for screen readers, etc.) and starting from 2024 spoken content will be available also in sign language.
Addressing 6 generations, MoMY cannot fail to consider the feature and content addressed to elderly people, who know Modern Mythology’s topics and gradually become more and more accustomed to the use of technological devices and the web, pushed also by exogenous phenomena (such as Covid). These users will be able to get the teaching sessions in the online dimension, discovering cultural content while sitting comfortably in their own home.
MoMY’s teaching provokes students: how can we be superheroes ourselves?
MoMY aims to reach and include the largest possible number of people in co-design, testing and learning. In this direction, a virtual environment is under development. Here, teaching will include the possibility to interact, co-create, manipulate and explore 2D and 3D visual and audio objects. It will be available for all users in the world without any physical barrier. MoMY is also collaborating with Mezzo Forte and in future courses it will implement an Ecological Audio-Augmented Reality. This technology uses digital processors to add a sound layer to the natural acoustic environment, for learning (and of course for information and entertainment). The additional layer may be shared (i.e. when projected by loudspeakers) or individually used, by innovative bone-conduction earphones. All content is provided in accordance with accessibility rules (font size, color contrast, code for screen readers, etc.) and starting from 2024 spoken content will be available also in sign language.
Addressing 6 generations, MoMY cannot fail to consider the feature and content addressed to elderly people, who know Modern Mythology’s topics and gradually become more and more accustomed to the use of technological devices and the web, pushed also by exogenous phenomena (such as Covid). These users will be able to get the teaching sessions in the online dimension, discovering cultural content while sitting comfortably in their own home.
Results in relation to category
In the last years MoMy has produced 2 editions of courses in “Temporary Exhibition setup” in collaboration with the Polytechnic of Milan. In the 2021/2022 edition, students have been divided in 10 teams: they were asked to indicate a topic from Modern Mythology, to connect it with History and to design a possible temporary exhibition. 10 thematic setups have been prototyped to be potentially implemented in the Bicocca Space. MoMY had also the possibility to collaborate with POLIMI colleagues for work revisions, improvements and to set those exhibitions in the real world.
In 2023, MoMY is starting a new module on Modern Mythology at University of Turin, in collaboration with the Foreign Languages and Modern Literature Department. In this case, it is a chronological transcultural and transmedial tour from XVIII Century to modern time, through cinema, rock music, design until today’s video games, manga and animation.
The use of Modern Mythology is considered by the Foundation as a possible simplifier of the Culture’s languages, able to respond to the lack of empathy and understanding of the knowledge degree of users has gradually brought families, youngsters and kids to get apart from “formal” cultural institutions with the consequent economic impoverishment of both the Parts. Therefore, since 2005 to present, the Foundation has been providing content to Museums through Modern Mythology. For example, in 2019 the Museum of Oriental Arts in Turin decided to include Modern Mythology pieces in the exhibition “Warrior Womens from Rising Sun”. The exhibition concerned unknown female samurais and showed an innovative parallel between historical characters and modern warrior icons from animation and comics. This combination raised the on-average-10.000-visitors for a 3 months temporary exhibition, to more than 30.000 users. Modern Mythology has been turning exhibitions into interesting learning experiences (MUDEC, Fabbrica del Vapore, MANN, MAO, new ones planned in 2023).
In 2023, MoMY is starting a new module on Modern Mythology at University of Turin, in collaboration with the Foreign Languages and Modern Literature Department. In this case, it is a chronological transcultural and transmedial tour from XVIII Century to modern time, through cinema, rock music, design until today’s video games, manga and animation.
The use of Modern Mythology is considered by the Foundation as a possible simplifier of the Culture’s languages, able to respond to the lack of empathy and understanding of the knowledge degree of users has gradually brought families, youngsters and kids to get apart from “formal” cultural institutions with the consequent economic impoverishment of both the Parts. Therefore, since 2005 to present, the Foundation has been providing content to Museums through Modern Mythology. For example, in 2019 the Museum of Oriental Arts in Turin decided to include Modern Mythology pieces in the exhibition “Warrior Womens from Rising Sun”. The exhibition concerned unknown female samurais and showed an innovative parallel between historical characters and modern warrior icons from animation and comics. This combination raised the on-average-10.000-visitors for a 3 months temporary exhibition, to more than 30.000 users. Modern Mythology has been turning exhibitions into interesting learning experiences (MUDEC, Fabbrica del Vapore, MANN, MAO, new ones planned in 2023).
How Citizens benefit
M-Cube Foundation activated MoMY, aware of the relevance of the impact Modern Mythology can have on civil society. Superheroes were born in the late 1930s as witnesses of a period of generalized instability, passing from mere playful and propaganda figures to torch bearers of hope and positive thinking, guardians of freedom, justice and security. A role they played again at the end of the 2000s with the emergence of the great economic crisis and, again, with a precise historical anniversary, in the Covid era, offering their solidity as a response to fears of an uncertain future. Superheroes become icons of easy and powerful readability of the concept of protection and justice which through comics, books, cinema, television, video games keep alive a cultural path of myths that has united the world for millennia.
Starting from this point, MoMY is going to offer in 2023 also workshops and intensive learning beyond academic courses. Teaching will be scaled to reach children, young, adults, elderly targets and families. M-Cube Foundation is already working with schools in Piedmont, Lombardy, Trentino and Friuli Venezia Giulia Regions and it is enlarging in these months its network in Sicily, Emilia Romagna and Tuscany.
An interesting collaboration is going on also with Tiny Bull Studios, with which the Foundation co-designed the videogame “Alone Together” with a focus on loneliness and is now producing a new game on youth suiciding. Both the games will be used in MoMY teaching programmes to support young in hard social issues, in different ways, according to students’ level and age.
Starting from this point, MoMY is going to offer in 2023 also workshops and intensive learning beyond academic courses. Teaching will be scaled to reach children, young, adults, elderly targets and families. M-Cube Foundation is already working with schools in Piedmont, Lombardy, Trentino and Friuli Venezia Giulia Regions and it is enlarging in these months its network in Sicily, Emilia Romagna and Tuscany.
An interesting collaboration is going on also with Tiny Bull Studios, with which the Foundation co-designed the videogame “Alone Together” with a focus on loneliness and is now producing a new game on youth suiciding. Both the games will be used in MoMY teaching programmes to support young in hard social issues, in different ways, according to students’ level and age.
Physical or other transformations
It refers to other types of transformations (soft investment)
Innovative character
MoMY is one of the results of the innovation push of the Museum of Modern Mythology broader project. The teaching offer is relevant because of different elements:
TOPIC: only very recently curators and cultural experts have started recognizing the huge social, economic and strategic value of Pop Culture and to better understand its articulated identity of Modern Mythology - a complex form of Culture produced all around the world from the beginning of the XX Century. MoMY has designed and it is today offering the first formal teaching on that content, in collaboration with Universities and schools and starting from the biggest collection of Modern Mythology’s artworks in Europe.
TARGETs: the simple, emotional and experiential approach Modern Mythology offers, is a way to reach a large range of targets who results, even more when attracted by using these languages, hungry for knowledge. Children, youth, adults, elderly people, professionals and companies, students and workers, all of them can be considered target audiences.
TECHNOLOGY: the use of technology is peculiar in the Museum of Modern Mythology project and in MoMY. The necessity to provide the last-on-market technology could be a must for this kind of project, but it is here a bit of a different issue. The continuous teaching/learning process enabled by MoMY will put the Foundation in the position of Beta tester more than in that of early adopter, and this will create the conditions to engage students to interact and co-design innovation rather than being mere market victims.
TOPIC: only very recently curators and cultural experts have started recognizing the huge social, economic and strategic value of Pop Culture and to better understand its articulated identity of Modern Mythology - a complex form of Culture produced all around the world from the beginning of the XX Century. MoMY has designed and it is today offering the first formal teaching on that content, in collaboration with Universities and schools and starting from the biggest collection of Modern Mythology’s artworks in Europe.
TARGETs: the simple, emotional and experiential approach Modern Mythology offers, is a way to reach a large range of targets who results, even more when attracted by using these languages, hungry for knowledge. Children, youth, adults, elderly people, professionals and companies, students and workers, all of them can be considered target audiences.
TECHNOLOGY: the use of technology is peculiar in the Museum of Modern Mythology project and in MoMY. The necessity to provide the last-on-market technology could be a must for this kind of project, but it is here a bit of a different issue. The continuous teaching/learning process enabled by MoMY will put the Foundation in the position of Beta tester more than in that of early adopter, and this will create the conditions to engage students to interact and co-design innovation rather than being mere market victims.
Disciplines/knowledge reflected
MoMY works as a multidisciplinary magnetic field that attracts almost all the expressions of Culture and Knowledge of the modern world. As said, the actors called to play the main roles in this project are many, from Visual Arts to Performative Arts, to all kinds of Design. The singular voices are:
- Literature
- Dance and Theatre
- Classic and Contemporary Music
- Cinema and Television
- Animation Arts
- Fashion and History of Costume
- Videogame Design
- Figurative Arts, Comics Art and Illustration
- Sport
- Cultural Heritage
Through the lens of Modern Mythology all these disciplines are blended in a unique thread that starts from the past reaching today in an unstoppable cycle of mutual inspiration and concepts regeneration. While historians and museums are used to approaching these fields strictly compartmentalized, the purpose of MoMY is to show how much they are related to each other, opening the visual of students in terms of future’s choices that could bring together study with personal passions, leading the path for new professions. Aside from this, the project aims to stimulate a change of mentality applied on the six generations, showing them that there is not “old stuff” or “too new stuff” but a single treasure to discover and share.
- Literature
- Dance and Theatre
- Classic and Contemporary Music
- Cinema and Television
- Animation Arts
- Fashion and History of Costume
- Videogame Design
- Figurative Arts, Comics Art and Illustration
- Sport
- Cultural Heritage
Through the lens of Modern Mythology all these disciplines are blended in a unique thread that starts from the past reaching today in an unstoppable cycle of mutual inspiration and concepts regeneration. While historians and museums are used to approaching these fields strictly compartmentalized, the purpose of MoMY is to show how much they are related to each other, opening the visual of students in terms of future’s choices that could bring together study with personal passions, leading the path for new professions. Aside from this, the project aims to stimulate a change of mentality applied on the six generations, showing them that there is not “old stuff” or “too new stuff” but a single treasure to discover and share.
Methodology used
To manage complex ecosystems a multidisciplinary and multi perspective approach is needed. Because of this, MoMY’s teaching teams included professionals from different disciplines and sectors, most of them hybrid profiles which can move easily between humanities, technology, soft and hard sciences. This combination and the “natural horizontality” of Modern Mythology languages and topics, allows to design time by time and partner by partner a case specific teaching module which can go in line with diverse courses in different universities. In 2022/2023, for example MoMY is interlacing contemporary exhibitions’ setup issue at the POLIMI and video Asian-languages subtitling with the Dep. of Foreign Languages and Modern Literatures at UNITO.
The adoption of gamification strategies make the teaching/learning work easier. Gamification is also the key mechanism for making research and development of high-level universities and companies open their doors for the dialogue with citizen science. A joint learning and experimenting ends in new problem solving attitudes, designing products and services for complex issues such as rare diseases, diagnostic and therapeutic tools for children, prostheses, etc. Modern Mythology can help humans to see disability as only one of the possible infinite variations of their bodies and minds.
The adoption of gamification strategies make the teaching/learning work easier. Gamification is also the key mechanism for making research and development of high-level universities and companies open their doors for the dialogue with citizen science. A joint learning and experimenting ends in new problem solving attitudes, designing products and services for complex issues such as rare diseases, diagnostic and therapeutic tools for children, prostheses, etc. Modern Mythology can help humans to see disability as only one of the possible infinite variations of their bodies and minds.
How stakeholders are engaged
M-Cube Foundation is collaborating with numerous institutions and bodies at the regional, national and international level, as well as with communities interested in the various services and products, including learning. Actually, the necessity to collect and catalog the Modern Mythology new corpus, requires the involvement of institutions as well as citizens, enthusiasts, collectors, owners of rare objects, gallery owners.
The mapping process the Foundation is carrying on includes the organization and interconnection of data in a qualitative database under new institutionally recognized cataloging standards. The dialogue already opened with the Ministry of Culture is essential for interfacing the M-Cube database with the national and international catalog networks.
The database will constitute a pillar for research, MoMY’s teaching and it will be open for users’ usage through visual interfaces. The mapping/cataloging is already going on based on the collaboration with cultural associations such as Anima Firenze - Museo del Cinema d'Animazione but also thanks to the dialogue with private collectors of various levels. The members of the M-Cube Foundation have already collaborated with Europeana and they will exchange expertise on the digitization of private assets and organize innovative training sessions starting from the Modern Mythology data collection.
With respect to public bodies, M-Cube Foundation is working together with: Municipality of Turin, Piedmont Region, University and Polytechnic of Turin, University of Bologna and that of Siena, Polytechnic of Milan, Sant’Anna School of Pisa, Universidade Aberta - Polo CIAC-UAb in Lisbon and Universidade do Algarve (PT), HTW - Hochschule für Technik und Wirtschaft Berlin (DE).
Concerning private stakeholders, a series of partnerships has already been signed in Italy (Webtek, Omninext, Tiny Bull), Spain (Overlat), Germany (Dreiform) and Ireland (Momentum), especially in the technological and education sectors.
The mapping process the Foundation is carrying on includes the organization and interconnection of data in a qualitative database under new institutionally recognized cataloging standards. The dialogue already opened with the Ministry of Culture is essential for interfacing the M-Cube database with the national and international catalog networks.
The database will constitute a pillar for research, MoMY’s teaching and it will be open for users’ usage through visual interfaces. The mapping/cataloging is already going on based on the collaboration with cultural associations such as Anima Firenze - Museo del Cinema d'Animazione but also thanks to the dialogue with private collectors of various levels. The members of the M-Cube Foundation have already collaborated with Europeana and they will exchange expertise on the digitization of private assets and organize innovative training sessions starting from the Modern Mythology data collection.
With respect to public bodies, M-Cube Foundation is working together with: Municipality of Turin, Piedmont Region, University and Polytechnic of Turin, University of Bologna and that of Siena, Polytechnic of Milan, Sant’Anna School of Pisa, Universidade Aberta - Polo CIAC-UAb in Lisbon and Universidade do Algarve (PT), HTW - Hochschule für Technik und Wirtschaft Berlin (DE).
Concerning private stakeholders, a series of partnerships has already been signed in Italy (Webtek, Omninext, Tiny Bull), Spain (Overlat), Germany (Dreiform) and Ireland (Momentum), especially in the technological and education sectors.
Global challenges
The loss of visitors in small and medium museums and the gradual distraction of common people from Cultural issues, is not an Italian problem only. COVID19 period has shown the dramatic impact on the EU economy and society of the lockdowns and tourism is still not yet returned to its pre-pandemic performance. This represented almost a catastrophe for Countries which own relevant and abundant artistic and historical heritage, most of which could not be moved from its place to be exhibited all around the world in museums and relevant events.
MoMY is conceived to combine 3D versions of original artworks from museums to their counterparts of Modern Mythology, for learning and researching reasons, but making in that way masterpieces more reachable at least in the virtual environment and more approachable through the adoption of simplified languages.
Moreover, Modern Mythology includes messages, discussion and vision on challenges which go beyond the culture domain, and can interest health, climate change, energy, safety of food, security, migrations, etc. The possibility to use simple and engaging languages from comics, anime and a fresh narrative, create the conditions to bring the discussion about complex and uncomfortable topics on different tables and to make them accessible also for less trained or young audiences. This is also an asset for MoMY: because of the natural horizontal role of Modern Mythology, it can mix its teaching proposal in different situations and in synergy with different disciplines (medicine, environment sciences, energy, etc).
MoMY is conceived to combine 3D versions of original artworks from museums to their counterparts of Modern Mythology, for learning and researching reasons, but making in that way masterpieces more reachable at least in the virtual environment and more approachable through the adoption of simplified languages.
Moreover, Modern Mythology includes messages, discussion and vision on challenges which go beyond the culture domain, and can interest health, climate change, energy, safety of food, security, migrations, etc. The possibility to use simple and engaging languages from comics, anime and a fresh narrative, create the conditions to bring the discussion about complex and uncomfortable topics on different tables and to make them accessible also for less trained or young audiences. This is also an asset for MoMY: because of the natural horizontal role of Modern Mythology, it can mix its teaching proposal in different situations and in synergy with different disciplines (medicine, environment sciences, energy, etc).
Learning transferred to other parties
MoMY will offer courses and modules to different Universities, schools and institutions, fulfilling the goal of a wide spread of Modern Mythology contents in different towns and regions in Italy and abroad. The learning offer will be content-specific according to the partners needs and objectives. Alliances with the Universities of Bologna, Siena, Pisa, in Portugal as well as in Germany have already been established, so these will be natural future targets for MoMY’s offer.
In EU Countries - so rich in history, every town and region can count on its peculiar cultural identity, highlighted by the variety of contents in its museums and places, generally related to specific ages. For example, in Italy, Rome tends to analyze its ancient glorious past, Florence focuses its narrative on Renaissance, Turin is a baroque city, Venice the water jewel charmed with exotic influences, Milan a place projected more towards the future than to present days. Each place has a different approach to Modern Mythology. So far, the Ministry of Culture can be considered the first and the main beneficiary of MoMY’s teaching approach, and museums and art galleries as potential targets.
The adoption of technology and the possibility to run a broad virtual environment will allow MoMY to provide online learning with a series of teaching modules developed for VR.
Contents will be available on a large scale, at the national as well as at the international level, by combining the traditional teaching with 3D objects and interactive processes accessible during the lectures by users standard devices.
In EU Countries - so rich in history, every town and region can count on its peculiar cultural identity, highlighted by the variety of contents in its museums and places, generally related to specific ages. For example, in Italy, Rome tends to analyze its ancient glorious past, Florence focuses its narrative on Renaissance, Turin is a baroque city, Venice the water jewel charmed with exotic influences, Milan a place projected more towards the future than to present days. Each place has a different approach to Modern Mythology. So far, the Ministry of Culture can be considered the first and the main beneficiary of MoMY’s teaching approach, and museums and art galleries as potential targets.
The adoption of technology and the possibility to run a broad virtual environment will allow MoMY to provide online learning with a series of teaching modules developed for VR.
Contents will be available on a large scale, at the national as well as at the international level, by combining the traditional teaching with 3D objects and interactive processes accessible during the lectures by users standard devices.
Keywords
Modern Mythology
Pop Culture
Cultural Heritage
Edutainment
Social Impact
